Nonprofit Marketing Guide

APRIL 16, 2025

Why Identifying Your Nonprofit Target Audience Matters Too many nonprofits fall into the trap of broadcasting messages to bystanders instead of strategically engaging the right people. Each nonprofit attracts a mix of these mindsets, but the key is to focus each message on one primary mindset to avoid muddled communication.

Leadership 187

Leadership Nonprofits Values Culture 187

Nonprofit Tech for Good

FEBRUARY 15, 2025

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. The results provide a glimpse into the communication and giving preferences of online donors. Social media followed closely at 29%, while a nonprofit’s website came in third at 17%.

Communication 110

Communication Ethics Retention Marketing 110

Ann Green

APRIL 21, 2025

How does your nonprofit organization compete with all this? You need to communicate regularly with your donors and you need to do it well. Choose the right channels Most likely, youll use more than one channel to communicate. Email may be your primary mode of communication and theres a reason for that.

Communication 173

Communication Nonprofits Recruitment Fundraising 173

Ann Green

JUNE 19, 2023

Keeping things simple is also important for your nonprofit organization. Even so, you need to continue to raise money and communicate fairly regularly with your donors, while not taking on too much. Here are a few ways to simplify your donor communication without making it too difficult for you. Fundraising numbers are down.

Communication 306

Communication Food Activism Fundraising 306

Bloomerang

OCTOBER 16, 2024

As younger generations with strong social and political motivations begin voting, you might be thinking, “ Will the November election impact donations to my nonprofit ?” But don’t worry—there’s another key moment in November that’s just as important for nonprofits: GivingTuesday. adults (18+) in September 2024.

Communication 117

Communication Activism Nonprofits 117

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communication 245

Communication Children Management Marketing 245

Ann Green

MAY 5, 2025

With all the economic uncertainty right now, you may be worried about your nonprofits finances. If youre worried about spending $50 to $100 a month on a CRM/database, you may be able to recoup that expense if you can ask for an upgrade and personalize your communication. It may be something you should be investing in.

Retention 147

Retention Nonprofits Communication Nonprofit Finance 147

Ann Green

MARCH 21, 2024

Many nonprofits send all their donors the same appeal and thank you letters. If it’s not, it’s time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication. Situations throughout the world keep changing and your communication needs to be relevant.

Communication 297

Communication Food Medical Health 297

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Communication 255

Communication Nonprofits Technology 255

Ann Green

APRIL 14, 2025

Donors are more likely to see any communication that comes in the mail, as opposed to the enormous volume of email most of us get. Share your stories Stories are the most important part of a nonprofit newsletter (print and email). I think youll have more success if you can do both print and email newsletters.

Food 173

Food Nonprofits Retention Foundations 173

Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Feeling good? Join us now!

Culture 201

Culture Communication Marketing Marketing 201

Bloomerang

OCTOBER 23, 2024

Nonprofit boards play a critical role in guiding the organizations they serve, helping steer decisions, ensuring fiscal health, and offering strategic oversight. However, one glaring issue that’s often swept under the rug is the lack of prompt responses to communications from executive directors and nonprofit staff.

Culture 113

Culture Nonprofits Leadership Communication 113

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Affnetz

JUNE 4, 2025

Not-for-profit leaders might ask why a Nonprofit needs a CRM. With some word substitutions, a CRM can be adapted for use by a Nonprofit. Since the term CRM is in common usage, it is still CRM even for Nonprofits.) This a stellar example of why a Nonprofit needs a CRM. Discovery The Nonprofit identifies potential Donors.

Education 100

Education Education Nonprofits Management 100

Ann Green

FEBRUARY 3, 2025

Thanking your donors should be a priority for your nonprofit organization. Your donors have the option to give to countless nonprofit organizations, but they chose yours. Im a big fan of communicating by mail, even if its only a few times a year. Yet, many nonprofits are skittish about spending too much on mailing costs.

Nonprofits 173

Nonprofits Culture Nonprofit Organizations Nonprofit Organizations 173

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 130

Participation and motivation Collaborations Nonprofits Activism 130

Ann Green

NOVEMBER 26, 2024

Effective financial management is critical for your nonprofit to grow and thrive long-term. By Jon Osterburg If you work for a new nonprofit, your team’s primary goal is probably to get your operations off the ground and start furthering your mission. Explore four considerations for achieving financial sustainability. Methodology.

Nonprofit governance and management 147

Nonprofit governance and management Finance Nonprofit Finance Nonprofits 147

The Chronicle of Philanthropy

OCTOBER 11, 2024

The Chronicle is livestreaming keynote sessions from ComNet24, the Communications Network annual gathering in Kansas City, Mo. iStockphoto The Chronicle is livestreaming keynote sessions from ComNet24, the Communications Network annual gathering in Kansas City, Mo.

Communication 211

Communication Nonprofits 211

NonProfit Leadership Alliance

JUNE 3, 2025

The Nonprofit Leadership Alliance is proud to introduce April 2025s Certified Nonprofit Professional (CNP) Professional Track cohort! This group of nonprofit professionals have begun their six-month journey, participating in one of only four cohorts offered annually.

Nonprofit Administration and Development 130

Nonprofit Administration and Development Nonprofit Leadership Organizational Development Leadership 130

Nonprofit Tech for Good

MAY 17, 2025

By Evan Johnson , Content Manager at Mobile Commons a mobile messaging platform purpose-built for nonprofits to spread their message and engage with supporters. The mobile messaging landscape shifted dramatically with Apple’s 2024 announcement: starting with iOS 18, iPhones will support Rich Communication Services (RCS).

Nonprofits 111

Nonprofits Communication Technology Management 111

NonProfit Leadership Alliance

DECEMBER 4, 2024

While artificial intelligence (AI) is becoming more prevalent across society, its use growing especially quickly in the nonprofit sector. As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and 68% use it to analyze constituent data.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. But among the first audiences they need to get to know are nonprofit news editors. Identify patterns.

Health 115

Health Nonprofits Philanthropy Communication 115

Nonprofit Tech for Good

NOVEMBER 28, 2024

Nonprofit marketers and fundraisers spend all year focused on inspiring others to give and the holiday season is a good time to show your appreciation. 2) Greetings from Around the World Desk Calendar [$18] Sold by Barnes & Noble : For the digital communication staff who work hard, but dream of travel and getting offline.

Marketing 128

Marketing Marketing Fundraising Fundraising 128

Ann Green

FEBRUARY 18, 2025

Is your nonprofit still producing one of those multi-page annual reports? Its possible to make this a better experience for both donors and nonprofit organizations. You dont have to do an annual report Nonprofit organizations arent required to do an annual report. If so, why? Anything thats more than four pages is too long.

Food 169

Food Nonprofits Homelessness Activism 169

Ann Green

MARCH 24, 2025

Many nonprofits send all their donors the same appeal and thank you letters. If its not, its time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication to make it more engaging. How is whats going on now affecting your clients/community?

Food 181

Food Medical Communication Health 181

Nonprofit Tech for Good

NOVEMBER 16, 2024

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Nonprofit Pulse Report 2024 :: Download [Europe] Published by Salesforce 5. Nonprofit Recurring Giving Report 2024 :: Download [US] Published by Neon One 7.

Marketing 127

Marketing Marketing Fundraising Fundraising 127

Nonprofit Tech for Good

DECEMBER 19, 2024

The top 10 posts on Nonprofit Tech for Good in 2024 reflect the trends that nonprofits were most interested in this past year. Happy holidays and cheers to 2025 Upcoming Certificate Programs In 2025, Nonprofit Tech for Good will offer three low-cost certificate programs for nonprofit professionals.

Nonprofits 124

Nonprofits Marketing Marketing Fundraising 124

Ann Green

DECEMBER 4, 2024

Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. You could also direct people to your website for more information about your nonprofit. One way to ensure this is to make your new donors feel welcome.

Retention 211

Retention Communication Fundraising Fundraising 211

Candid

APRIL 30, 2025

Theres a widespread misconception that charity is just for the less fortunatethe poor, the marginalized, etc.even though those of us in the nonprofit sector know we all benefit from the work nonprofits do on a daily basis. Many essential nonprofit services are invisible At a time when U.S. Its likely run by a nonprofit.

Disaster Relief 122

Disaster Relief Altruism and Helping Medical Children 122

The Chronicle of Philanthropy

OCTOBER 20, 2023

Fundraising and communications experts warn of backlash against nonprofits when they weigh in on the Israel-Hamas War and other issues not central to their mission. Fundraising and communications experts warn of a backlash against nonprofits when they weigh in on Israel-Hamas War and other issues not central to their mission.

Universities 325

Universities Nonprofits Communication Fundraising 325

Affnetz

JUNE 4, 2025

Proving ROI for Nonprofit software perplexes leaders of many not-for-profit organizations. Gain on Investment Of the two inputs, Gain on Investment is tougher to determine for Nonprofit Software ROI. Cost Savings Another input to calculating ROI for Nonprofit software is cost savings.

Advertising 100

Advertising Nonprofits Management Nonprofit Management 100

Nonprofit Tech for Good

FEBRUARY 23, 2025

By Rob Leighton , Executive Director at iMission a full-service digital-first marketing agency working exclusively with nonprofits and social sector organizations. Successful nonprofit fundraisers have always understood the power of personalization in effective communications. Later, you can migrate the less critical data.

Fundraising 119

Fundraising Fundraising Public and Nonprofit Management Non-Profits 119

NonProfit PRO

OCTOBER 9, 2023

The allure of technology and automation can be enticing, but the importance of being “high touch” rather than “high tech” in nonprofit communications and donor relations should not be underestimated. Here are some reasons nonprofits should embrace the “high touch” approach, and some examples of how to carry it out.

Technology 308

Technology Nonprofits Communication Management 308

Candid

MAY 19, 2025

To better understand the challenges and needs these organizations are experiencing, Candid hosted a virtual peer learning exchange with over 70 leaders from food security nonprofits across the United States, who spoke about whats happening on the ground and what would help them meet this moment with resilience and dignity.

Food 98

Food Public and Nonprofit Management Nonprofit governance and management Collaborations 98

Nonprofit Marketing Guide

DECEMBER 10, 2024

How do you prepare for a new year at your nonprofit? If you’re looking to take some things off your plate in 2025, join us for Permission Granted: 12 Things Nonprofit Communicators Can Stop Doing in 2025. The post 15 Year-End Tasks to Get You Ready for 2025 appeared first on Nonprofit Marketing Guide (NPMG).

Communication 184

Communication Marketing Marketing Nonprofits 184

NonProfit Quarterly

JANUARY 20, 2025

Image Credit: Getty Images on Unsplash Broad segments of the nonprofit sector are concerned about the new presidential administration and the threats it poses to nonprofit organizations. A charity or nonprofits plans can be shut down for a failure to properly register.

Public and Social Policy 120

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Race and Ethnicity 120

Nonprofit Fixer

NOVEMBER 5, 2024

It’s not every day that two nonprofits merge. To help those considering a nonprofit merger, I called up my former client and now friend, Karen Carloni. Karen orchestrated the very successful merger of her nonprofit organization with a larger nonprofit. Let’s cover the basics: Can you merge two nonprofit organizations?

Nonprofit Organizations 111

Nonprofit Organizations Nonprofit Organizations Non-Profits Nonprofits 111