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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost. Image motivation and monetary incentives in behaving prosocially.

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); It also opens the possibility for indirect reciprocity. Metcalfe, R.,

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Participants each get money. They are motivational. It actually reduces the charitable behavior.[23] 24] When giving appears motivated by benefits, it loses its value as a signal. Public recognition motivates charitable giving in experiments.); It also opens the possibility for indirect reciprocity. Metcalfe, R.,

Values 52
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Giving vs. Sharing: The Power of Community in Major Gifts Fundraising

iMarketSmart

The letters referenced family upbringing as the source motivating generosity. This worked even when participants were randomly assigned and anonymous. Communication and sex effects in a five‐person prisoner’s dilemma game. Organizational Behavior and Human Decision Processes, 66 , 192-202; Dawes, R.