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The Psychology Behind Giving: Motivating Members to Become Donors

Bloomerang

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Social proof is a formidable force in philanthropy. This isn’t just following the crowd—it’s becoming part of a community that champions a cause.

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How To Calculate Donor Retention Rate?

Affnetz

In contrast, broader philanthropy surveys, such as Giving USA, show declines in 2009, with subsequent increases in later years. By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. These trends show the challenge of donor retention.

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Reimagining grantmaking with data collaboration at scale 

Candid

Imagine a world in which philanthropy professionals are focused on improving their practices to transform philanthropy through centering communities, lightening the burden on nonprofit organizations, and holding themselves accountable to their values.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes.

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Understanding Wealthy Donors – 3 Truths Every Gift Officer Needs to Know

iMarketSmart

If you enter into these relationships with incorrect or judgmental beliefs and assumptions about wealthy people who want to participate in philanthropy, you’ll be placing additional hurdles between your organization and the biggest gifts these people want to give. So, let’s look at three truths about wealthy potential donors.

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Top Fundraising Strategies to Appeal to a Millennial Audience

Marketing for the Modern Nonprofit

Understanding the giving habits and motivations of your millennial audience will give you a leg up in the fundraising space. Their familiarity with technology can also enhance your organization’s fundraising and communication strategies. They have a strong desire to make a positive impact. Communication is the key to this.

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A Fundraiser’s Guide to Measuring Donor Engagement

Ann Green

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. Not all contact efforts are created equal, so you may want to score communications differently.