Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 6, 2024

Designing visually appealing CTAs that stand out and using persuasive language to convey the value of your offer can significantly increase conversion rates. Just like in any marketing strategy, leveraging scarcity and urgency in your offers can create a sense of FOMO (fear of missing out) that motivates visitors to act quickly.

Participation and motivation 52

Participation and motivation Collaborations Psychology Values 52

Bloomerang

AUGUST 21, 2021

And I’ve taken photos and I really like the concept of using them in this presentation just to kind of prompt us to think about the values that people have because that’s really what legacy giving is all about. So let’s begin with what motivated me to do today’s session. So that’s not creepy at all.

Public and Social Policy 131

Public and Social Policy Insurance Values Psychology 131

Fundraising Leadership

AUGUST 4, 2023

. ” Lori Severson, owner and leadership coach of InspirAction Ink, leads “Creating More Harmony at Work: A Journey for All Leaders,” will deliver tools to review harmonic leadership pathways; assess where participants are personally, determine where they want to be and then create action for how to move forward on their career journey.

Culture 52

Culture Participation and motivation Leadership Health 52

iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying. But they aren’t trying to deliver that much value. In fact, delivering value to the donor may not even make sense to them.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

DECEMBER 19, 2022

Connects to the donor’s original identity (history, people, or values), Promises the hope of a victory impacting the larger world, and. Because of my values, i.e., “Giving to this cause or charity fits my values.”. Because of my values, i.e., “My values make this impact meaningful to me.”. This happens at the ask.

Philanthropy 52

Philanthropy Universities Values Participation and motivation 52

Bloomerang

DECEMBER 10, 2021

There’s less personal contact, more virtual communication, and there are consequences for this. So ultimately, if we know what our donors want, we will be able to provide them with what we can that matches with our values and their interests. So again, it’s a values proposition. . But essentially. Next slide. .

Nonprofit Administration and Development 107

Nonprofit Administration and Development Nonprofit governance and management Law Participation and motivation 107

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Some want to make their community a better place. 8 Psychological Reasons Why People Give 1. That’s good news! Social Dynamics.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132

iMarketSmart

JULY 10, 2023

They never even try to deliver value to donors. Community can support mutual sharing. But this happens only if the community is reciprocal. Enhanced identity “Sharing” delivers more value to the donor than just “giving.” It does this through shared membership in a community. Non-reciprocal giving can be deadly.

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52