Fundraising Metrics Vs. The Natural Rhythms of Philanthropy
iMarketSmart
DECEMBER 8, 2023
It is also cited to justify any and all fundraising metrics. When we overmeasure or measure the wrong things, we render fundraising mechanical, awkward, unsatisfying, and unsuccessful. “If you can’t measure it, you can’t improve it.” The author is the great Peter Drucker. It’s apt.
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