article thumbnail

Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. Why is the Psychology of Giving Important? On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. How Can you Encourage Your Donors to Give?

article thumbnail

Fundraising Metrics Vs. The Natural Rhythms of Philanthropy

iMarketSmart

It is also cited to justify any and all fundraising metrics. When we overmeasure or measure the wrong things, we render fundraising mechanical, awkward, unsatisfying, and unsuccessful. “If you can’t measure it, you can’t improve it.” The author is the great Peter Drucker. It’s apt.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Essence of Philanthropy: A Vision That Endures

iMarketSmart

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support. I wrote this more than 12 years ago.

article thumbnail

The Tragedy of Transactional Fundraising

iMarketSmart

Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and what only time can ripen and bring to fruition. SHARE IT AND/OR LEAVE YOUR COMMENTS BELOW The post The Tragedy of Transactional Fundraising appeared first on MarketSmart LLC.

article thumbnail

The Most Important Fundraising Metric: The 20-Year Relationship

iMarketSmart

When we conduct our Vital Signs Assessment , looking for indicators of fundraising success or struggle ahead, one data point stands out far more than any others – the number of donors who have given 20 years or more.

article thumbnail

The Days of Easy Fundraising are Over

iMarketSmart

The days of easy fundraising are over. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

article thumbnail

The Faces of Philanthropy: Are They Changing?

iMarketSmart

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. The fact that donors are animated by different purposes does explain why theories of fundraising abound. Those fundraising for hospitals or beloved colleges are convinced that tapping into gratitude worked best.