31 Donor Discovery Strategies That Sincerely Engage Wealthy Supporters
iMarketSmart
APRIL 17, 2024
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work so well. In fact, we’ve written about five popular donor discovery methods that fail more than they succeed, and leave gaping holes in your organization’s fundraising that gift officers must struggle to fill.
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