The Agitator

MAY 23, 2018

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help educate six children in Africa.[14] In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. This referenced when participants received identifying character details, i.e., the child’s name and picture. It’s complicated.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52