The Agitator

MAY 23, 2018

From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help educate six children in Africa.[14] In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. This referenced when participants received identifying character details, i.e., the child’s name and picture. It’s complicated.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

APRIL 10, 2023

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. In absence of money: a field experiment on volunteer work motivation. Philanthropy & Education, 2 (2), 1-28. [45] Messer, K.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52