iMarketSmart

JANUARY 10, 2024

However, if you are not engaging your supporters with a donor-driven system that collects qualitative data , AI cannot know why a donor cares about your mission. It cannot know the values that drive a person to give or participate as a volunteer. These are the foundations of donor motivation.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Values 59

Bloomerang

MAY 10, 2022

Follow up with each donor by sending messages that describe how their donation is being used and the impact it’s having. In these messages, you should invite donors to continue engaging with your mission in other ways. You can do this by encouraging them to participate in a volunteer opportunity or attend one of your events.

Participation and motivation 93

Participation and motivation Retention Public and Nonprofit Management Communication 93

The Agitator

FEBRUARY 25, 2018

That’s because authors Katrina VanHuss and Otis Fulton provide a fascinating, road-tested tour of donor motivation, donor recognition and donor incentives—good and bad—and the behavioral science principles that undergird them. And you can order Donor Dash right here. PLUS…this one a hell of a fun read.

Participation and motivation 45

Participation and motivation Fundraising Fundraising Psychology 45

The Agitator

MAY 23, 2018

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

MARCH 20, 2022

In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Get Fully Funded

FEBRUARY 12, 2023

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors may give out of empathy, sympathy, fear, guilt, or even anger. Many people live this value and it’s the main reason they give.

Altruism and Helping 132

Altruism and Helping Psychology Public and Nonprofit Management Participation and motivation 132