Nonprofit Megaphone

APRIL 17, 2023

However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. This sets you apart from other non-profits and increases the chances of donor loyalty.

Psychology 52

Psychology Retention Values Non-Profits 52

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

JUNE 19, 2023

These included, “High emotional intelligence” “An ability to read people” “A great memory for faces, names, and personal details” “A tendency to engage with people” even outside their job, and “A love of reading” particularly “popular psychology books.” 13] CASE (Council for Advancement and Support of Education). 8] (2016, June 2).

Altruism and Helping 52

Altruism and Helping Insurance Psychology Medical 52

iMarketSmart

APRIL 10, 2023

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

iMarketSmart

MARCH 20, 2022

In one experiment, people could donate to help educate six children in Africa.[14] Valuations of human lives: normative expectations and psychological mechanisms of (ir)rationality. It’s too complicated. But there is a solution. Presenting many individuals as one, single cohesive group simplifies the story. doi:10.1016/j.pubrev.2015.05.011.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52