Remove Donor Motivation Remove Education Remove Participation and motivation Remove Psychology
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How to build deeper connections with your donors using surveys

iMarketSmart

One had response cards with this statement [where “X” was a checked box symbol]: “Annual alumni giving through the Penn Fund directly supports these priorities of undergraduate education. Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing.

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one experiment, people could donate to help educate six children in Africa.[14] In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. This referenced when participants received identifying character details, i.e., the child’s name and picture. It’s complicated.