How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
One experiment asked about donating for an environmental problem. In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] It works if the image generates social emotion. It’s complicated.
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