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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

One experiment asked about donating for an environmental problem. In either case, your story won’t motivate donors. Motivation for giving to NCAA Division II athletics. Organizational Behavior and Human Decision Processes, 97(2), 106-116. [7] Organizational Behavior and Human Decision Processes, 97(2), 106-116.