Remove Donor Motivation Remove Food Remove Homelessness Remove Values
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10 Year End Fundraising Mistakes to Avoid

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You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money. That’s boring.

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Understanding Why People Give (hint: it’s not what you think!)

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Donors often respond to internal triggers that aren’t clear even to them. For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons!