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10 Year End Fundraising Mistakes to Avoid

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Include plenty of non-Ask activities in your plan to balance out the Asks like thanking donors well , sending holiday cards, holding thankathons, and surprising donors with thank-you video. Underestimating donorsmotivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

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Understanding Why People Give (hint: it’s not what you think!)

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Donors often respond to internal triggers that aren’t clear even to them. For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons!