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10 Year End Fundraising Mistakes to Avoid

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You must be purposeful about the stories you share and the way you Ask for donations because the combination of the two can make a big difference in how donors feel and whether or not they give. Plus, you should be loving on donors in between the Asks so they don’t feel like you only value them for their money. That’s boring.

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] A donor can be seen to sacrificially protect his people or values. Emits positive externalities”] Understand the donor’s values and preferences? Good at reading your mind”] Value the donor personally? Share the donor’s goals and values? A reliable friend acts emotionally.

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Understanding Why People Give (hint: it’s not what you think!)

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Donors often respond to internal triggers that aren’t clear even to them. For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons!