Donor Identity Questions – Teasing Out Values, Beliefs, and Motivations
iMarketSmart
JANUARY 25, 2023
Thus, as a fundraiser, part of your job when interacting with a major donor prospect is to help the donor explore and understand their identity. They do possess very specific values, beliefs, and motivations, but if they haven’t taken time to reflect on them, they may not realize how closely these tie in to their decision to give.
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