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10 Year End Fundraising Mistakes to Avoid

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It’s time to plan for the most productive time of the year – Year End Fundraising Season! Those of us in the world of nonprofit fundraising are starting to think about how to best leverage the next four months. Get Ready Now For Year End Fundraising So, what does it take to make this your best year end fundraising season ever?

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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

The fundraising game A charity can structure giving opportunities to allow heroic displays.[6] 6] A donor can be seen to sacrificially protect his people or values. This can signal reliability as a friendship insurance partner. [“Emits positive externalities”] Understand the donor’s values and preferences?

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Understanding Why People Give (hint: it’s not what you think!)

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Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Donors often respond to internal triggers that aren’t clear even to them. So, why do people give?