iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. Real world fundraising Adding extreme circumstances to donations that protect others in peril works in the lab. It shows up in real world fundraising. But torturing your donors is not the point. Something’s missing.
iMarketSmart
OCTOBER 3, 2022
The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.
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NonProfit Leadership Alliance
NOVEMBER 1, 2022
This approach also drives stronger ROIs – with increased efficiency and accuracy comes greater returns on your investment as the donors you target with specific appeals are the ones most likely to take your target action. It’s a critical element in streamlining and strengthening your fundraising plan. How Donor Research Fits In.
iMarketSmart
OCTOBER 1, 2022
For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. The fact that donors are animated by different purposes does explain why theories of fundraising abound. Here’s what I learned about leadership in 2019.
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
The Agitator
MARCH 5, 2018
When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Does leadership place more emphasis and importance on current donors than potential donors?
Kivi's Nonprofit Communications Blog
FEBRUARY 22, 2018
But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. In every fundraising conversation. Doing this requires discipline from your leadership and your communications team.
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