iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. Heroic philanthropy A hero displays sacrificial protection.[5] 5] A heroic donation is this: a sacrificial gift that protects the donor’s people or values in a crisis.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

iMarketSmart

OCTOBER 1, 2022

The list below was an attempt by Forbes Magazine to capture the “faces of philanthropy” way back in 1994. For someone who was practicing then, it seems largely true though a bit simplistic about donors’ motivations and the labels applied to them. Are these still the faces of philanthropy? The Seven Faces of Philanthropy.

Philanthropy 52

Philanthropy Psychology Culture Donor Motivation 52

iMarketSmart

OCTOBER 3, 2022

The effective fundraiser is the donor’s guiding sage. She advances the donor’s hero story. In fundraising, this character is powerful and effective. The problem is not with the fundraiser, the donor, or even the public. Fundraising isn’t advancing the donor’s hero story. But there’s a problem.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

Kivi's Nonprofit Communications Blog

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 56

Voluntary Action Public and Nonprofit Management Universities Psychology 56

iMarketSmart

APRIL 10, 2023

Socratic fundraising asks questions. Or donors don’t want to meet. Or there are too many donors to meet. Socratic fundraising can still work. The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] The donor can take ownership.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 134

Retention Activism Fundraising Fundraising 134

Bloomerang

MAY 9, 2021

Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .

Retention 134

Retention Activism Fundraising Fundraising 134