Remove Donor Motivation Remove Fundraising Remove Nonprofits Remove Retention
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The Psychology of Giving: 18 Tips to Increase Donor Retention and Lifetime Value

Nonprofit Megaphone

For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.

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Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

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Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.

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Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. It’s a critical element in streamlining and strengthening your fundraising plan.

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Mixed Links for Nonprofit Communicators #GivingTuesday Edition – October 19, 2018

Kivi's Nonprofit Communications Blog

Bloomerang shares 3 Tips to Help Your Nonprofit Get Ready for #GivingTuesday. John Haydon breaks down the strategy involved in Giving Tuesday Done Right – A KISS Plan for Small Nonprofits. Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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Acquisition: Premiums, Crack Cocaine And Nonprofit Suicide

The Agitator

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.

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