Nonprofit Megaphone
APRIL 17, 2023
For non-profit organizations, fundraising is a crucial aspect of their operations. However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play.
Fundraising Coach
MARCH 15, 2021
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.
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Fundraising Coach
MARCH 15, 2021
Most fundraising professionals know that having good information is the secret to increased revenue, stronger relationships, and more successful appeals. By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach.
Bloomerang
MAY 10, 2022
The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Magic happens when you build those kinds of relationships with your prospects and donors. We’ll explore: How does donor stewardship impact donor retention?
The Agitator
MARCH 5, 2018
When it comes to donor-centricity/obsession/love/devotion/passion I fear many fundraisers talk a good game while ignoring the fundamental and routine practices that should exist in any organization that truly cares about its donors. Are donor service personnel properly trained, recognized and compensated within the organization?
Kivi's Nonprofit Communications Blog
OCTOBER 19, 2018
Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. October 25: How To Build Donor Loyalty: Lessons From Testing and Research. Registration is $99 or Free with an All-Access Pass. Learn More and Register. November 6: Your Design Is Full of C.R.A.P.:
The Agitator
FEBRUARY 6, 2013
Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Here are Kevin’s findings on key motivators that preserve the intrinsic benefits of giving.
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