Donor Motivation Fundraising Recruitment 
Ann Green
JULY 30, 2024
Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. decrease in 2023 after inflation, showing how challenging it is for donors and nonprofits to keep up with inflation rates. Charitable giving saw a 2.1%
Marketing for the Modern Nonprofit
JULY 2, 2025
In a time when short-term fundraising feels relentless, planned giving offers something rare: stability. Instead, it’s about building genuine relationships, understanding donor motivations and correctly focusing your program. And the more you raise, recruit, and retain, the more good you can do. Ridiculous, right?
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Bloomerang
SEPTEMBER 18, 2024
The development director recruited members to become donors at invitation-only ‘after-hours’ events, where the adults roamed the museum, slid down slides, and tinkered and played at every exhibit to their hearts’ content. It’s understanding donor motivations. Most fundraising is helping ‘other people.’
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.
Nonprofit Marketing Blog
MAY 1, 2012
Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend.
Fundraising Coach
MARCH 21, 2023
.” The Diagram of Ethical Storytelling Excellence by Caliopy Glaros of Philanthropy Without Borders This is one of those stories we tell ourselves: That fundraising staff and program staff are not aligned in storytelling. The story is that the fundraising staff and program staff just can’t see eye-to-eye.
Bloomerang
MAY 9, 2021
Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Ideas for Major Donors. Why Does Donor Appreciation Matter? .
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