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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

For example, it had little impact on their willingness to work at a homeless shelter. 6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. 9] “These ancient habits would induce modern humans to treat medical care as a way to show that you care.

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Understanding Why People Give (hint: it’s not what you think!)

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Donors often respond to internal triggers that aren’t clear even to them. For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons!