article thumbnail

Donor-Centric or Faux Donor-Centric? Check the Plumbing.

The Agitator

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

article thumbnail

Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

We’ll explore: How does donor stewardship impact donor retention? Building your donor stewardship plan. With a solid donor stewardship plan in place, you’ll ensure your donors feel seen and appreciated. How does donor stewardship impact donor retention?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

article thumbnail

Tracking Performance: 6 Fundraising Data Points You Need

Fundraising Coach

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. Donor Retention Rate. Donor Retention Rate.

article thumbnail

Segmenting Donors for Communication: How Research Can Help

NonProfit Leadership Alliance

Segmentation allows you to separate audiences within your donor base in order to communicate with them in more targeted, specific ways that will best motivate them to take action. For instance, if you want to increase donor retention with an outreach campaign, you wouldn’t want to target donor prospects.

article thumbnail

Monthly Giving Part 4: Stewarding Monthly Donors

The Agitator

In a moment I’ll share the top three tips on stewarding (treating donors like human beings) monthly donors offered by monthly giving guru Erica Waasdorp. . No matter how the donor joined—online, on the street, via the phone, through direct mail—this letter should include the following: Amount. Monthly Giving Part 1: Why Bother?