iMarketSmart
JUNE 12, 2023
Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It’s an extreme form of philanthropy. 2] This was not the transactional reciprocity of market exchange. Heroic philanthropy A hero displays sacrificial protection.[5] In some cases, philanthropy can. It was pointless.
Bloomerang
MAY 4, 2023
Donor Cultivation. Are your donors also your customers? Like philanthropy, customer service is uniquely American. Innovative fundraising researcher Adrian Sargeant, co-director of the Institute for Sustainable Philanthropy, says, “Nonprofits are a means to an end for the donor. Customer Service.
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Fundraising Coach
MARCH 21, 2023
Caliopy is the Founder and Principal Consultant at Philanthropy Without Borders, a firm with expertise in ethical storytelling, donor engagement, and strategic planning. And some of our donors may share lived experiences with our clients, if we only take the time to learn this about them.There is always overlap.
The Agitator
MAY 23, 2018
This time, I’m going with a non-fundraising book: Hacking Marketing by Scott Brinker of Chief Marketing Technologist fame. The idea is how to take the lessons from the agile software development movement and apply them to more traditional marketing. Intimate customer tribes over impersonal mass markets.
iMarketSmart
OCTOBER 3, 2022
But the job is to raise money from donors motivated by their own hero story. She can feed the administrator-hero story back to the administrators and out to the donors. Their hero story causes them to misperceive donor motives. You can still push for an internal culture of philanthropy. They aren’t stupid.
Kivi's Nonprofit Communications Blog
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
Nonprofit Megaphone
DECEMBER 4, 2021
Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donors’ motivations and your fundraising goals. Create a contact strategy. Start by asking yourself a truly humbling question: “Why would someone want to attend my event?”. Occupation.
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