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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

These included, “High emotional intelligence” “An ability to read people” “A great memory for faces, names, and personal details” “A tendency to engage with people” even outside their job, and “A love of reading” particularly “popular psychology books.” Medical care provided by our allies would reassure us of their concern.”

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How to build deeper connections with your donors using surveys

iMarketSmart

Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9]

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How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James

iMarketSmart

In one, people were asked to donate for a child in medical need. Valuations of human lives: normative expectations and psychological mechanisms of (ir)rationality. This added detail increased average gift size by almost half.[4] 4] In another experiment, some people could also see the recipient. This roughly doubled average gift size.[5].

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Psychologists have studied the dynamics of giving for years and identified some key internal motivators for giving.