Remove Donor Motivation Remove Nonprofit Management Remove Participation and motivation Remove Values
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Agitator Cliff Notes: “Hacking Marketing”

The Agitator

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

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How to build deeper connections with your donors using surveys

iMarketSmart

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donorsvalues.