iMarketSmart

OCTOBER 3, 2022

This worldview has no place for the donor hero. The stories are in conflict: + The guiding sage provides value to the donor. The only purpose of the donor is to provide value to the administrators. + The guiding sage matches donor desires with specific organizational projects. This begins with empathy.

Public and Nonprofit Management 52

Public and Nonprofit Management Fundraising Fundraising Foundations 52

The Agitator

MAY 23, 2018

In the book, Scott espouses agile marketing values of: Individuals and interactions over processes and tools. From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. Responding to change over following a plan.

Marketing 45

Marketing Marketing Participation and motivation Donor Motivation 45

iMarketSmart

APRIL 10, 2023

The universal steps for a compelling donor experience are: Socratic fundraising guides the donor through these steps.[1] This means connecting with the donor’s Values People, or Life story. Values identity questions: Examples Here is an example of questions asking about donors’ values.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52