Donor Motivation Participation and motivation Philanthropy Psychology 
iMarketSmart
APRIL 10, 2023
Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9]
iMarketSmart
MARCH 20, 2022
At the heart of philanthropy is story. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. In either case, your story won’t motivate donors. Story starts with character. 2] Hare, T.
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