Donor Motivation Participation and motivation Psychology 
Bloomerang
JUNE 6, 2024
Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Empowering donors: Creating impact with every contribution Members convert into donors when they realize their power to effect change.
The Agitator
FEBRUARY 25, 2018
Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. And you can order Donor Dash right here.
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iMarketSmart
MARCH 20, 2022
In either case, your story won’t motivate donors. As a specific example of the importance of identification from fundraising, an in-depth investigation of donor motivations for giving to university athletic programs found that, “‘vicarious achievement’ was a primary motivational factor for donors to university athletic programs.
iMarketSmart
APRIL 10, 2023
Another experiment tested the effects of reading planned gift donor stories.[71] Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9]
Get Fully Funded
FEBRUARY 12, 2023
Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Maybe your donors have walked a mile in the same shoes as your program participants. That’s good news! Social Dynamics.
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