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Study: With Donor-Advised Funds, Unexpected Giving Leads Donors to Expand Their Philanthropy

NonProfit PRO

A new study on donor-advised funds revealed increased long-term and responsive giving, as well as other donor behaviors and sentiments.

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Two Ways Nonprofits Get Donor-Centered Fundraising Wrong

Clairification

I find a widespread misunderstanding about the notion of what constitutes being donor-centered. Both of these rationales short-change your would-be donors. FIRST: Donors want to be asked because they’re starved for the love that comes from voluntary giving and receiving. Consequently, giving feels a bit empty.

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How to Improve Your Communication for Better Donor Engagement

Ann Green

In my last post, I wrote about potential missed opportunities for donor engagement. You may think you’re practicing donor engagement by sending thank you letters and an e-newsletter, but is the content actually engaging? Many nonprofits send all their donors the same appeal and thank you letters. Your donors deserve better.

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Deck The Halls With Donor Appreciation: Holiday Gifts To Donors

Bloomerang

A nonprofit CEO, Dorethea, asks, “ Should I send holidays gifts to donors ?” Well, Dorethea, it depends on what type of gift and which donor segment (small, mid-size, or major givers) you have in mind. It also depends on your previous conversations or donor surveys. Dorethea was asking about sending gifts to her major donors.

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Don’t Your Donors Deserve to Feel Appreciated?

Ann Green

We all like to feel appreciated and that includes your donors. Thanking your donors should be a priority for your nonprofit organization. Thanking your donors is not just something you do after you receive a donation and then do nothing for a while. Your donors could use a little pick-me-up. Is that the case?

Culture 114
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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

A solid donor relationship is the backbone of successful fundraising. When donors feel like they’re making a difference and that they’re valued for their contribution, they stick around and keep giving. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable.

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Loyalty is the New Nonprofit Donor Currency: Part 1

Clairification

TRUTH #1: The Real Driver of Donations is Visceral Connection You can think about loyalty as a product of who the donor is and what outcomes your organization makes possible – with the donor’s generosity. Because, if you do fundraising and marketing the right way, donors will think of you as essential to their sense of self.