Selfish Giving

JUNE 13, 2017

A. J. Petitti visits with patients at Cleveland Clinic's Children's Hospital. Today on CauseTalk Radio , Megan and I talk to A. J. Petitti , President of Petitti's Garden Centers , a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital. The program has consistently raised over $100,000 thanks to an enthusiastic team at Petitti's stores and matching gift support from Scotts Miracle-Gro.

Marketing 203

Marketing Marketing Children Education 203

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand.

Foundations 167

Foundations Leadership Values Production 167

Nonprofit Tech for Good

JUNE 26, 2017

Youth belonging to Generation Z were born in and after 1998. The oldest of Gen Zs are currently entering college and finishing high school. Raised by predominantly by Gen Xers who were pummeled by the Great Recession, early research about those belonging to Gen Z indicates that they are cautious about spending money, are bargain shoppers, and more likely to save than to spend.

Education 110

Education Education Energy Technology 110

Fundraising Coach

JUNE 9, 2017

Summer. It stirs up thoughts trips, outdoor activities, and school break. A pause in the normal routines of life. Even though we're no longer in school, we still let that "summer mentality" affect us. Rest is good. But taking a break from fundraising in the summer can kill your fundraising. "We'll start in late August" Over the last few weeks, I've been hearing clients put off significant coaching and planning projects saying, "We'll start in late August or early September.

Fundraising 96

Fundraising Fundraising Leadership Activism 96

The Agitator

JUNE 29, 2017

The long Fourth of July weekend is getting underway here in the U.S. as Americans head for beaches, barbeques, parades and fireworks to celebrate Independence Day. Agitator readers North of the border will mark Canada Day tomorrow and in two weeks our French readers will celebrate Bastille Day. Regardless of where we live it seems to me that this year we all should be devoting some quiet, thoughtful time to thinking about the increasingly complex, interwoven world we now find ourselves in.

82

82

iMarketSmart

JUNE 26, 2017

If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be resolute in finding the best fitting job for you and your dreams. First, dream. Grab a pen and a blank sheet of paper, sit in a quiet room and write everything down about what you believe would be your perfect job. Think about the mission you’d like to be involved in, the kinds of people you want surrounding you, the type of boss you want, the hours, the pay&#

Philanthropy 63

Philanthropy Fundraising Fundraising 63

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. I built my presentation around this definition of what content marketing for cause marketing is: Creating consistent, interesting and useful content that builds a loyal audience. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

Marketing 185

Marketing Marketing Recruitment Health 185

Nonprofit Tech for Good

JUNE 10, 2017

The inaugural edition of the Global Trends in Giving Report will be released on September 4,2017. The report is groundbreaking in that it is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organizations. If you have not yet participated in the 2017 Global Trends in Giving Survey , then please volunteer 3-4 minutes of your time and take the survey!

Participation and motivation 102

Participation and motivation Children Charitable Organizations Nonprofits 102

Fundraising Coach

JUNE 19, 2017

Years ago, I wrote about Zig Ziglar teaching that nobody wants a drill. He said millions of drills are sold every year. But no one wants a drill. They want a hole. The same is true with donors. No donor wants to make a donation. Donors want the value the donation will make. So tell them about that. Tell them about the change their gift will make. (Or that their gift has made.

Values 85

Values Nonprofits Fundraising Fundraising 85

The Agitator

JUNE 28, 2017

Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters – is one that triggers the “What-should-I-do-differently-to-improve?

Fundraising 81

Fundraising Fundraising Nonprofit Management Retention 81

iMarketSmart

JUNE 7, 2017

1- Permission. Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is to gain their permission to communicate with them. Having a list of 100,000 matters little if no one engages with your outreach. You can gain permission if you develop content (engagement experiences, tools, widgets, videos, workbooks, apps, etc.) that provides value to your target audience of potential donors.

Fundraising 63

Fundraising Fundraising Associations Leadership 63

Selfish Giving

JUNE 20, 2017

Today on CauseTalk Radio , Megan and I talk to Pete Brace , Vice President of Pet Parent Relations & Communications for Merrick Pet Care , a leader in natural and organic pet food, about their 3-year partnership with K9s for Warriors. Merrick Pet Care is making a difference in the lives of vets with PTSD! On the show, Megan, Pete and I discuss: Pete Brace, Merrick Pet Care.

Food 153

Food Production Communication 153

Pam Moore

JUNE 16, 2017

So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.

Technology 167

Technology Foundations Values Marketing 167

Kivi's Nonprofit Communications Blog

JUNE 29, 2017

Amazon founder Jeff Bezos set the nonprofit world ablaze earlier this month by tweeting a “request for ideas” about how to direct his charitable giving. Not surprisingly, Bezos’ unusual public request has drawn massive media coverage, in addition to more than 42,000 replies on Twitter. It also offers a great opportunity to talk about ‘ newsjacking ‘ — the public relations practice of using a hot item in the news to help generate media coverage for your organiz

Public and Social Policy 62

Public and Social Policy Nonprofits Governance Health 62

Fundraising Coach

JUNE 1, 2017

Before you can start to use the techniques below you need to figure out what engagement means for your nonprofit. Does it meaning getting involved in other roles like volunteering or getting more donors to read your communications? Once you have an idea of what that engagement looks like, use the following seven techniques to amp up donor engagement.

Participation and motivation 73

Participation and motivation Communication Fundraising Fundraising 73

The Agitator

JUNE 7, 2017

No one buys a Chevy because GM needs the money. By the same token, donors don’t give because your organization has a need to balance its budget. Although many think otherwise, donor expectations aren’t usually driven by an organization’s brilliant programmatic details, the expertise of its staff, the number of regional offices or other versions of organization-centric stuff board and CEOs love to brag about.

Nonprofit Management 65

Nonprofit Management Retention Management Communication 65

iMarketSmart

JUNE 2, 2017

My uncle is a radiologist. Recently he told me about a 2007 study of radiologists. The study found that including a photo of a patient along with their imaging exam results made doctors more successful. Here are the results from the study: The imaging exam results with photos of the patients resulted in more meticulous readings from the doctors interpreting the images leading to 80% more incidental findings of unexpected abnormalities that had health implications beyond the scope of the origina

Medical 63

Medical Health Fundraising Fundraising 63

Selfish Giving

JUNE 27, 2017

Today on CauseTalk Radio , Megan and I speak to Cia Tucci , Vice President of CVS Health’s Store Brands and Quality Assurance Department, about the brand's recent decision to remove potentially dangerous ingredients from their line of personal care products. On the show, Megan, Cia and I discuss: Cia Tucci, CVS. What brought about the decision to address ingredients in personal care products.

Production 113

Production Food Health Education 113

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? Good news is we have real answers! We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community!

Manufacturing 167

Manufacturing Advertising Public and Social Policy Marketing 167

NonProfit Hub

JUNE 20, 2017

Ah, slacktivism. The juxtaposition of two conflicting actions—being an activist and, well… slacking. You might be wondering what exactly it is and how it makes a difference in the world. Luckily, we’ve researched those questions so you don’t have to. What is slacktivism? The United Nations has defined slacktivism as when people “support a cause by performing simple measures” but “are not truly engaged or devoted to making a change.

Universities 68

Universities Foundations Nonprofits Marketing 68

Kivi's Nonprofit Communications Blog

JUNE 13, 2017

It’s tough to implement methods that keep your nonprofit marketing organized and on track when you can’t effectively manage your own time, attention and energy. Here are 8 productivity practices that have worked for me in some way or another at various times in my career and that I know have worked for other communications directors. Try just one of the tactics below every day for at least two weeks.

Production 61

Production Energy Management Associations 61

The Agitator

JUNE 27, 2017

In Is Your Website Driving Away Your Best Folks ? I warned of the danger relying on ‘vanity metrics’ like ‘page views’ or ‘time on site’ In fact, the use of ‘vanity metrics’ is problematic in our trade far beyond the online world. So, I thought it would be helpful to cover the ‘metrics’ topic in more detail.

Fundraising 60

Fundraising Fundraising Nonprofits Nonprofit Management 60

iMarketSmart

JUNE 28, 2017

1. Dialogue. Major donors expect to be able to have a dialogue with an organization and its staff. 2. Permission. Major donors expect to maintain power over whether or not they grant permission for dialogue to happen. 3. Convenience. Major donors expect their engagements to be convenient for them. 4. Focus. Major donors expect you to focus on them (be relevant and provide value that suits their needs and desires). 5.

Values 61

Values 61

Selfish Giving

JUNE 6, 2017

Today on CauseTalk Radio , Megan and I talk to Sarah Delea , President of the Mondelez International Foundation (MIF) on the impact and results from its school and community-based gardening programs on five continents. MIF is the giving arm of Mondelez International , a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and Trident gum.

Foundations 113

Foundations Culture 113

Pam Moore

JUNE 6, 2017

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. With more than 1.28 billion daily and 1.94 billion monthly active users on the platform, it is probably your target and ideal client is using the platform on a regular and likely daily basis. Developing and launching a Facebook advertisement is easy and only takes a few minutes.

Advertising 167

Advertising Marketing Marketing Foundations 167

NonProfit Hub

JUNE 26, 2017

Getting that perfect grant can be a make or break situation for a startup nonprofit. When Nonprofit Hub was at its beginning, we were lucky enough to receive a grant that helped us get our feet on solid ground. But that was because of a relationship I had built with the organization over several years’ time and they trusted me to do good with their money.

Foundations 66

Foundations Nonprofits Governance 66

Kivi's Nonprofit Communications Blog

JUNE 23, 2017

Today’s Mixed Links are going to be a little different. I like to bring you the freshest links every week, but I am actually on vacation right now. So, instead of putting together another list of links from last week, I am sharing my go-to places for Mixed Links… Here is how I put together my Mixed Links each week: I start with a few places that have a lot of links in one place… My Alltop page.

Communication 60

Communication Nonprofits Marketing Marketing 60

The Agitator

JUNE 18, 2017

Frankly, we’re gobsmacked. Astounded, awestruck and absolutely thrilled by a massive undertaking by UK fundraisers and other leaders in the voluntary sector that should attract the serious attention and participation of all of us — on every continent. Today the Commission on the Donor Experience released its overview of recommended changes to transform fundraising from the “prevailing preoccupation with ever-increasing financial targets” to “building the kind of relation

Fundraising 60

Fundraising Fundraising Nonprofit Management Retention 60

Care2

JUNE 19, 2017

List size. Open rates. Page views. Click-through rates. Dollars donated. These are often the key metrics a nonprofit uses to determine the success of their digital program. However, it’s not the most important one.

Nonprofits 65

Nonprofits 65

Fundraising Coach

JUNE 21, 2017

Today, the fundraising think tank Rogare published "Less Than My Job's Worth." In this important "green" paper - a paper created for discussion - Rogare's director Ian MacQuillin exams the questions "is fundraising a profession?" and "does it matter if fundraising isn't a profession?" Does fundraising have the hallmarks of a profession? I've long been a proponent of viewing fundraising as a profession.

Sociology 58

Sociology Fundraising Fundraising Ethics 58

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content.

Marketing 167

Marketing Marketing Production Technology 167

NonProfit Hub

JUNE 27, 2017

Online fundraising garners millions in charitable giving for the nonprofit industry every year, but with so many options, it can be difficult to find the right online donation tools for your organization. To make the buying process a little less intimidating, here are some of our favorite online donation tools: Fundly. Qgiv. Razoo. @Pay. Network For Good’s DonateNow.

Production 64

Production Fundraising Fundraising Management 64

Concord Leadership

JUNE 26, 2017

We leaders are busy people facing multiple demands. Although we know the saying, “leaders are readers,” too often, reading dropped from our schedules. It feels like a luxury we can’t afford. Especially reading fiction. But fiction may be just what leaders need to excel. In a recent EntreLeadership podcast, host Ken Coleman interviews Shawn Stevenson […].

Leadership 52

Leadership 52

The Agitator

JUNE 25, 2017

Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016, according to an Adobe report. “Despite time spent being down, visit rates are up 4% year-over-year across all industries,” CMO Adobe wrote. This makes sense. The simpler, faster and more convenient you make your website, the more likely a customer/donor is to come back. ‘Time spent’ and ‘pages viewed’ are lousy and dangerous metrics.

Management 58

Management Retention Marketing Marketing 58

Lets Talk Nonprofit

JUNE 7, 2017

Ah, June. School's out. Pools are open. Vacation season is in full swing. Alas, summer isn't always a picnic for nonprofits. That's because the beginning of June also means the end of June isn't far away. And for many nonprofits, June 30 marks the end of their fiscal year. For others, it's the midway point. Regardless of where you are in your nonprofit's "year," there are five things you need to do now.

Foundations 52

Foundations Environmental Retention Health 52

iMarketSmart

JUNE 23, 2017

I always hated when my staff sent me an Excel file showing our astounding growth. You might be thinking, “Why would you hate getting an Excel file that reflects astounding growth?” But the reason is that numbers in little rectangles in Excel don’t excite me. I like charts! I did something about it. So about 18 months ago I figured fundraisers probably felt the same way and I started developing a neat new tool to help folks ‘visualize’ their analytics.

Fundraising 55

Fundraising Fundraising Nonprofits 55

Pam Moore

JUNE 2, 2017

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business.

Advertising 167

Advertising Production Foundations Marketing 167