NonProfit PRO
NOVEMBER 16, 2021
The supply chain issue in the U.S. and abroad is something that affects all of us. However, it has ramifications for your nonprofit beyond what you may think. Sure, if you’re an organization reliant on providing things to people you serve, it could be an incredible challenge.
Selfish Giving
NOVEMBER 24, 2021
First, I want to wish everyone a very happy Thanksgiving. ?? I'm very thankful that YOU read my newsletter every week. ?? Second, watch this video ??from creative agency Public for Meals on Wheels America. It will definitely warm your heart ?? and might just encourage you to 'Give a Little Bit' over the holiday. Finally, I want to use this week to answer some of the frequently asked questions I get from readers.
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Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 24, 2021
Top Content Marketing Trends for 2022 and Beyond. Are you looking to get the most out of your Content Marketing efforts? Check out these trends and make use of the new technologies that can help you do just that. Before we get started. Why do you think you need to stay on top of Content Marketing Trends ? Is it to show your manager or CEO that your marketing team is doing cool things?
Candid
NOVEMBER 2, 2021
One of the most common questions Candid’s team of expert librarians get on our Ask Us page is “how do I get a grant?” To help answer this question, we’ve created a short (two-minute) video with some quick tips for nonprofits seeking grants. In it, you’ll hear three top tips about how to: demonstrate your nonprofit’s credibility, find a funder that’s likely to be interested in the work you do, and tailor your approach to speak to a funder’s interests.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
Bloomerang
NOVEMBER 30, 2021
Now that the year-end giving season is well underway, you’re probably feeling even more pressure to hit your goals and raise more funds than ever. You might be working more hours than usual and trying to meet additional expectations. If you’re struggling to stay on top of everything without burning out , I can see why. . Below I’ll share ten small ways you can take care of yourself during this stressful season.
Nonprofit Tech for Good
NOVEMBER 4, 2021
The National Retail Federation expects online holiday sales in the United States to shatter previous records by reaching at least $218.3 billion in 2021. By shopping at any of the 64 online stores listed below, socially conscious and ethical consumers can channel some of their spending power this holiday season into the nonprofit sector and the Greater Good.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Selfish Giving
NOVEMBER 10, 2021
My first interaction with the pretzel franchise chain Auntie Anne's was two years ago when I wrote a case study on their outstanding partnership with Alex's Lemonade Stand. (BTW, I like how Alex's set-up their case study page! ) However, my most recent exposure to them was this past weekend when I listened to their social media manager, Bari Rosenstein , discuss how she manages Auntie Anne's social media.
The Kindful Blog
NOVEMBER 19, 2021
As you’ve likely seen, volunteers can have a tremendous impact on the work you’re able to do. . There are “boots-on-the-ground” volunteers who show up in person to help out, vendors who donate supplies or make in-kind donations, those who help you fundraise, and more. No matter how they support your mission, one thing all of these volunteers have in common is that they deserve your gratitude. .
Get Fully Funded
NOVEMBER 15, 2021
Raising the money you need to fully fund your budget doesn’t happen by accident. You need a plan for fundraising success. Actually, you need both short-term plans, like those to manage your fundraising activities through the holidays, and longer-term plans that will carry you through all of next year. But for most people, planning for fundraising isn’t easy.
Bloomerang
NOVEMBER 8, 2021
Have you developed nonprofit donor personas? Are you basing your strategy decisions off of them? If so, I recommend moving away from those donor personas and toward donor identities instead. . Think about it: Those personas may have been carefully crafted—Soccer Mom, Busy Businessman, Widow, Millennial—but those personas only touch on a small part of your donor’s identity.
Speaker: Tim Sarrantonio
The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.
Candid
NOVEMBER 16, 2021
As a nonprofit management student, preparing to enter this field can be challenging because it’s still developing. The University of San Francisco was the first school to offer a Master’s in Nonprofit Administration less than 40 years ago, and the first School of Philanthropy was created just nine years ago at Indiana University. As the sector evolves, students aren’t always sure which available resources are the most sound to support our studies.
NonProfit PRO
NOVEMBER 3, 2021
Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters. A strong social media strategy can help increase fundraising revenue while driving brand awareness!
Selfish Giving
NOVEMBER 24, 2021
First, I want to wish everyone a very happy Thanksgiving. ?? I'm very thankful that YOU read my newsletter every week. ?? Second, watch this video ??from creative agency Public for Meals on Wheels America. It will definitely warm your heart ?? and might just encourage you to 'Give a Little Bit' over the holiday. Finally, I want to use this week to answer some of the frequently asked questions I get from readers.
Kivi's Nonprofit Communications Blog
NOVEMBER 3, 2021
According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. Welcome Email. These two are sort of a one-two punch. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Newsletters are pretty standard, but we have some tips in 7 Mistakes to Avoid with Email Newsletters.
Get Fully Funded
NOVEMBER 22, 2021
Raising money for your small nonprofit is stressful during the holidays, and practicing personal gratitude can pull you through. There are year-end fundraisers and volunteer appreciation events to attend, donors to thank, holiday cards to get in the mail, and last-minute appeals to send out. Your programs may also rev up during the holidays, providing meals and gifts, keeping homeless people warm, or preparing for an influx of post-holiday pets needing homes.
Bloomerang
NOVEMBER 6, 2021
Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. . Dear Charity Clairity, My supervisor and I are disagreeing about whether or not to announce a financial goal for our fundraising campaign and, if so, when to sh
Fundraising Coach
NOVEMBER 15, 2021
I've said for years that fundraising is all about leadership. And we all have leadership opportunities, even if we don't have leadership titles. One of the best ways to grow in our ability to lead is to get clear on our values. Both personally and organizationally. When we know what we value, it makes it easy to figure out why some people, places, or practices are stressful to us.
NonProfit PRO
NOVEMBER 16, 2021
When it comes to timing of email communications for your peer-to-peer events, there are three big levers you can adjust. Timing also varies by type of event, which breaks down into four categories. Let’s look at how peer-to-peer email timing levers vary for each event type.
Selfish Giving
NOVEMBER 17, 2021
It's not even Thanksgiving yet, but I'm already thinking about Christmas.?????? Ever since I was a kid I've been a huge fanboy of Charles Dickens' A Christmas Carol, which was published way back in 1843. I collect Carol memorabilia and have seen EVERY version of the story. I've even held three first editions of the book in my sanitized hands. One that is housed at the Burns Library at Boston College , and two that are kept under lock and key at the British Library in London.
Candid
NOVEMBER 15, 2021
For many nonprofits, 29% of annual donations happen between #GivingTuesday (November 30 this year) and December 31, and a shocking 11% of annual donations were reported to come in during the last three days of the year. In addition, many reports* show giving was at an all-time high in 2020, so don’t miss out on the season of generosity that is quickly approaching.
Get Fully Funded
NOVEMBER 2, 2021
It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . This valuable piece of online real estate is where the donor goes to take action and give your organization money. If it’s done well, you’ll get a gift. If it’s too long, boring, or confusing, you won’t. Your fundraising landing page is a perfect opportunity to make a strong connection with your donor.
Bloomerang
NOVEMBER 3, 2021
End-of-year fundraising season is upon us, and if you’re like most fundraisers out there, you’re probably frantically trying to write killer appeals. I bet you’re feeling the pressure too—and for good reason. With many nonprofits raising as much as half of their annual budget in December alone, there’s a lot riding on your success. . Hours of writing, editing, rewriting, and testing go into crafting something that inspires donors to give.
Nonprofit Tech for Good
NOVEMBER 22, 2021
By Talia Walsh , Senior Director of Marketing and Communications at Heal the Bay – an environmental nonprofit that protects the coastal waters and watersheds of Greater Los Angeles, California. The holiday shopping season is upon us. In the frenzy of exciting discounts and hot new product trends, it can be a challenge for nonprofits with online shops to compete with big brands and e-commerce giants that have significantly larger marketing and advertising budgets.
NonProfit PRO
NOVEMBER 30, 2021
Let's highlight each generation and its use of social media. And after sharing some insights, I'll include a pro tip to ensure your nonprofit leverages each generation well.
Selfish Giving
NOVEMBER 3, 2021
Since I started Selfish Giving way back in 2004/5, I've had a very simple business model: I publish valuable content on win-win partnerships and readers contact me with business opportunities. It really is that simple. Crazy way to run a business, right? But I love it this way! ?????? I can't remember the last time I made a cold call. I don't have to!
Candid
NOVEMBER 17, 2021
Self-examination was the zeitgeist of philanthropy in 2021. We reflected. We adapted. We listened to the "rising voices of the people we serve" as a foundation staffer framed it recently. At times those voices were passionately personal, at others they were mandates delivered through data. One such data story is this: Though long suspected, we finally have the data to confirm that 39 percent of our grant applications are duplicative across funders.
Kivi's Nonprofit Communications Blog
NOVEMBER 2, 2021
Back a million years ago (I’m talking early 90s here) during my first job out of college at a federal agency, we used routing slips for everything. It was a way to share a common item (whether a magazine, a new handbook or a draft of something) and to make sure everyone saw it. Everyone’s name would be on the slip and that was attached to the document.
Bloomerang
NOVEMBER 18, 2021
In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. In this blog post, I’ll share how you can begin doing just that. You can bundle your donor communications in two ways: going all in or bundling in batches. Going all in works best when you already know that bundling is best for your team and you have a clear timeline for how many donor communications you plan to send.
Blue Avocado
NOVEMBER 22, 2021
We often get questions from our readers about whether a nonprofit organization must pay taxes, or whether individuals working at a nonprofit must pay taxes. While there are lots of details to get into depending on the situation, here’s a summary about nonprofits and the taxes they may or may not have to pay! Do […]. The post Do Nonprofits Pay Taxes?
NonProfit PRO
NOVEMBER 17, 2021
For too long, nonprofits have desired to make social impact while often neglecting to center diversity, equity, inclusion and belonging for their staff. But as our national conversation about the impact of race in every facet of America continues, employees are seeking inclusive workplaces that allow for them to show up authentically, bringing their passions and desire to make a social impact into their day-to-day work.
Mission Minded
NOVEMBER 9, 2021
When thanking supporters, avoid these 8 pitfalls and watch loyalty and appreciation for your work rise, serving you now and in the year ahead. The post Is “Thank You” On-Brand for Your Organization? appeared first on Mission Minded.
Get Fully Funded
NOVEMBER 11, 2021
Remember Captain Obvious? He was a character invented not long ago to sell bookings on Hotels.com. If he was on television today, he’d be telling us, “In 2020, the world changed.” No kidding! But what a lot of people are expecting (really, hoping) is that after a while, we’ll go back to normal. Not so fast. The world has changed a lot, and it’s not likely to get back to the old normal.
Nonprofit Tech for Good
NOVEMBER 20, 2021
By Bryna Dilman , Director of Marketing at FrontStream , who offers expert tips to nonprofit organizations planning to move their in-person auctions online. . With the entire world affected by the COVID-19 pandemic and the subsequent economic fallout, the vital services and resources that nonprofits provide are in historically high demand. To meet this surge and move their mission forward, nonprofits must decide – and decide quickly – the best way to continue their fundraising efforts in a conta
Bloomerang
NOVEMBER 17, 2021
If you’re reading this post, it’s probably because you want resources that will help you improve your leadership skills and grow in your career. . If that’s the case, I want you to ask yourself two questions : . Are you taking the lead in developing your leadership skills? . Are you planning for how you want to grow in your career and figuring out the steps you can take to get to where you want to go?
Nonprofit Marketing Insights by GlobalOwls
NOVEMBER 11, 2021
Local SEO vs Organic SEO: Which One Is Best for Your Business? Local SEO vs. Organic SEO” is becoming an increasingly popular debate in the SEO world. Find out what local SEO and organic SEO are, learn what they both do and understand their benefits. Discover which of them are best suited for your business and growing your brand. In all aspects, SEO can present as a confusing subject.
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