Pam Moore

FEBRUARY 24, 2018

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can count on. Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has ar

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Selfish Giving

FEBRUARY 28, 2018

I talk so much about content marketing that people often ask if it's the only thing they need to do to be successful at cause marketing. My answer is a firm NO. And I suggest they revisit point #3 in this article on the three legs of cause marketing : research, content marketing and sales. While content marketing will fill the top of the funnel with potential prospects and guide some prospects through the consideration stage, you still need sales people. 65 percent of people prefer contacting a

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Nonprofit Tech for Good

FEBRUARY 14, 2018

Through a process of trial and error, the Beagle Freedom Project is learning how to effectively use Facebook’s Fundraising Tools and they are being rewarded with more than likes and hearts – their followers are donating! For the last two weeks the organization has been writing compelling posts that evoke strong emotions, uploaded photos that accentuate the story, added a “Donate” button their posts, and tagged their posts as “asking for donations.” Donors are

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The Agitator

FEBRUARY 8, 2018

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Even more troubling, trust among the informed public (that would be our donors) in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed— below Russia and South Africa.

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EveryAction

FEBRUARY 16, 2018

So your nonprofit needs a new vendor or consultant. You know what that means! Time to start the RFP process to make sure you find the best vendor for your organization. While creating a Request for Proposals can be labor-intensive, time consuming, and stressful, we've put together some tips to make the whole process go a little smoother. From developing, distributing, and reviewing RFP’s - here are 8 strategies to help you out along the way.

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Kivi's Nonprofit Communications Blog

FEBRUARY 14, 2018

Every workplace has it. Every fandom has it. Every group of like-minded people has it. I am speaking of the dreaded JARGON, of course! Whether it’s very technical terms or phrases that permeate a specific genre, if you aren’t a part of that group, you have no idea what anyone is talking about. See if you know what I mean when I say: TV . “Salt ’em and burn ’em.” ( Supernatural ). “Walkers” ( The Walking Dead ). “Big Block of Cheese Day.”

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Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them.

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Mission Minded

FEBRUARY 21, 2018

Mission Minded works with many outstanding foundations. The 3 featured below have turned foundation support upside down, so if you work for a foundation or seek support from them, this post is for you. Here’s what these foundations do that many others still don’t: Ask communities, people, and/or benefactors what they need and want, rather […].

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The Agitator

FEBRUARY 6, 2018

I’ve been preaching testing donor identities as ways of segmentation your file even in my pre-Agitator days. But here’s a secret: not all donor identities are created equal. Remember that the goal of a good segmentation – including an identity segmentation – is to minimize difference among group members and to maximize difference among different groups.

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iMarketSmart

FEBRUARY 12, 2018

Your job is not to come up with words and images that will persuade or convince people to give. No! Instead, your job is to come up with words and images that will inspire people to persuade or convince themselves to give. You cannot make people do anything. Inspiring self-talk is the key. . It’s only when people talk to themselves that they make decisions.

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NonProfit Hub

FEBRUARY 16, 2018

As nonprofits, sometimes we need a little extra inspiration to keep doing what we do. We work in a sector that sets out to change the lives of others, and for that reason we need to understand where others come from first. TED Talks has been around since 1984, but found a resurgence with the rise of the Internet and social media sharing. The company encourages everyone around the world to spread their ideas—whether they’re large-scale and revolutionary, or small ideas that can change how someone

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Fundraising Coach

FEBRUARY 14, 2018

In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you can’t retain these contributors, you’ll have to expend even more money and resources to keep attracting new supporters to your cause.

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Selfish Giving

FEBRUARY 20, 2018

Today on CauseTalk Radio , Megan and I talk to Josh Abramson , Founder & Chief Solutionist at ALLBRiGHT 1-800-PAINTING , about Paint It Forward , a charity paint program that gives back to the local community. Since completing the first Paint It Forward event in 2005, the effort has produced over $1 million worth of free painting services and materials delivered to deserving families and nonprofit organizations across the United States and Canada.

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Ann Green

FEBRUARY 7, 2018

I’ve written a couple of times recently about the lack of #DonorLove out there. This is a problem. Your donors want to feel appreciated and know their gift is helping you make a difference, and your lame, automatic thank you email doesn’t cut it. You need to do better. Valentine’s Day is coming up and this is a perfect opportunity to thank your donors and show how much you appreciate their support. 12 Ways to Send Your Donors Love With a Valentine.

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The Agitator

FEBRUARY 1, 2018

The TL/DR (Too Long, Didn’t Read) version of this week’s posts has been: Volume is not a strategy. Not for retention. Not for net income. And especially not for donor satisfaction. Now the painful truth: Lack of volume is also not a strategy. Cutting volume, as many organizations have done successfully, is a great tactic as part of a larger strategy.

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Concord Leadership

FEBRUARY 26, 2018

A new study by the Hartsook Centre for Sustainable Philanthropy suggests nonprofits are completely unprepared to face looming leadership changes. The report seems to show that most nonprofits aren’t even trying. Researchers estimate that over 67 percent of current nonprofit leaders plan on leaving their position in the next five years and that the nonprofit […].

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NonProfit Hub

FEBRUARY 12, 2018

Sponsored by Network for Good. From early childhood, we are taught the magic words: thank you. I don’t have to tell you that these two simple words can make or break the relationship between an organization and its donors. Most nonprofits know how important it is to send acknowledgment letters after receiving gifts. We dutifully thank our donors for the recorded gift and tell the donor about the many great works we perform because of the gifts we receive.

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Fundraising Coach

FEBRUARY 14, 2018

In order to be successful, your nonprofit needs to create a balance between fundraising and developing relationships with existing supporters. Think about it this way: your nonprofit may be an expert at encouraging first-time donors to contribute. However, if you can’t retain these contributors, you’ll have to expend even more money and resources to keep attracting new supporters to your cause.

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Nonprofits Technology Management Values 52

Selfish Giving

FEBRUARY 14, 2018

The Chronicle of Philanthropy recently ran an article on raising more money at the cash register. You can find it here , but you probably won't be able to read it unless you are a subscriber. Let me summarize the major points and give you a few additional resources. 1. Checkout charity fundraisers raise big money. According to Engage for Good's America's Checkout Champions Report , 73 programs in 2016 raised a whopping $441 million.

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Kivi's Nonprofit Communications Blog

FEBRUARY 21, 2018

Your case for support explains what your organization does, why you do it, and why others should support you in doing it. It answers a donor’s first question: “Why Should I Give You My Hard Earned Money?” With an irresistible case for support , you’ll quickly win donor support for your projects, programs, endowments, initiatives, buildings, renovations, or other bright ideas.

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The Agitator

FEBRUARY 7, 2018

Previously on donor identity: It’s good to segment by identity. But they must be the right identity/ies. There must be meaningful differences among different identities. And you must be able to get value by messaging them differently. So, how do you know if you get value by messaging differently? You must test. Sorry. I wish we could skip right to the knowing part too.

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Concord Leadership

FEBRUARY 20, 2018

So often, leaders look for external cues and systems to validate their leading. They want manuals or a curriculum. But these can fall flat. Or worse, have no lasting impact. It’s not until leaders start working from within, that lasting change gets made. We just posted a video about how a childhood pushpin toy can […]. The post Are you leading from the Inside Out?

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Ann Green

FEBRUARY 2, 2018

By John Killoran. Donor engagement success is the backbone of so many of your outreach, fundraising, and general strategies so it’s not surprising that it can make or break your mobile fundraising efforts, too. Engaging your donors through mobile avenues can be a tricky feat so it needs to be thoughtfully considered and examined. You’ll need to know your donors and your organization through and through in order to boost your donor engagement.

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Mission Minded

FEBRUARY 5, 2018

There is no excerpt because this is a protected post. The post Protected: Will Your Brand Stand the Test of Time? appeared first on Mission Minded.

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Selfish Giving

FEBRUARY 13, 2018

Today on CauseTalk Radio , Megan and I talk to Jennifer Lindenauer , Chief Marketing Officer at Good Media Group about the 2017 merger between viral news and video site Upworthy with media and consulting company GOOD Worldwide. We get an update on the merger and their plans for 2018. On the show, Megan, Jennifer and I discuss: Jennifer Lindenauer, Good Media Group.

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Kivi's Nonprofit Communications Blog

FEBRUARY 22, 2018

Nonprofits are often very good at talking about what they do. But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Instead, they are adept at articulating why they do what they do. They aren’t just about providing meals or medical care or clean water.

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The Agitator

FEBRUARY 28, 2018

The universe tends toward entropy, toward ever-increasing complexity. But you and I don’t need to be unindicted co-conspirators. We can fight for simple. Fighting for simple isn’t simple. Complexity is a tricky bastard. He will plead “it’s just one more” for every field in a form, every message in a communication, every step in a process, and every snowflake in an avalanche.

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Concord Leadership

FEBRUARY 14, 2018

Leaders often get stuck because they don’t know where they’re at on the journey. In our work with leaders, we find that a lack of confidence is actually a growth step – a movement toward grounded confidence. We call this The Leader’s Journey and give a brief explanation of the 4 quadrants of leadership over […]. The post Where are you on the journey to becoming a focused leader?

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EveryAction

FEBRUARY 28, 2018

At EveryAction we’re on a mission to provide nonprofits with best-in-class fundraising, engagement, and advocacy tools, but we like to think that we’re a pretty fun place to work, too. We strive to promote a healthy work life balance, that’s why our team hosts things like “social fridays”, team yoga classes, company-wide bake-offs, and other activities to de-stress.

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NonProfit Hub

FEBRUARY 8, 2018

The fundraising appeal letter is a difficult one to pen. At its foundation, you’re asking people to part with their hard-earned money , so you’re going to need to present them with a solid case that they’ll understand and connect with. Of course, there are a lot of charities and organizations out there that are writing these letters, but many of them fall into a trap.

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Selfish Giving

FEBRUARY 7, 2018

I'm a member of Carol Cone's Purpose Collaborative, and during last month's community call I challenged my fellow members to pick the number of cause-related ads that would air during the Super Bowl. This was a serious wager! I offered to buy the winner a Starbuck's gift card. The winner? Carol Cone herself. Yes, it's true, MOM IS ALWAYS RIGHT. In submitting her prediction she said: "I don’t think this will be the year of lots of ads….my guess is 3.

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Kivi's Nonprofit Communications Blog

FEBRUARY 16, 2018

Plonk, Missoula, MT. Good afternoon, friends! It’s time to join me for the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links…. For those needing some inspiration today, watch these Five TED Talks for Nonprofit Professionals. Need some help staying on track? Try some of these 16 Apps and Tools to Keep You Productive and Sane.

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The Agitator

FEBRUARY 5, 2018

A couple of weeks ago, I stirred things up when arguing that neither demographics nor RFM analysis should be the first point of segmentation for organizations. In the ensuing discussion, it became clear we are talking about different types and levels of segmentation worth exploring. In (approximate) order from least to most sophisticated: Full file (or full channel) segmentation: This first type of segmentation is not actually segmentation; it’s when you communicate with all your donors or cons

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Fundraising Report Card

FEBRUARY 27, 2018

Measuring key metrics monthly provides the president to “move fast.” Take for instance a three month trend in donor lifetimes values. If month over month over month you see LTV decreasing it would be a sign that something is going on in the minds of your supporters. The post How Often Should You Measure Fundraising Metrics? appeared first on Fundraising Report Card.

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EveryAction

FEBRUARY 12, 2018

Reproductive Health Access Project works at the crossroads of the medical community and the reproductive rights space to mobilize and train clinicians to ensure access to abortion, contraception, and miscarriage care. I had the chance to sit down with Executive Director and Co-founder, Lisa Maldonado, and Development Officer, Rosanna Montilla-Payano, to talk about their incredible work advocating for reproductive health in the primary care community and how using EveryAction’s best-in-class tool

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iMarketSmart

FEBRUARY 16, 2018

High-capacity donors aren’t altruistic. They want something from you just as much as you want something from them. At a high level, most simply want to find meaning in their lives, and realize the best versions of themselves. Unfortunately, from their beloved charities, too many only get solicitations. Folks, they aren’t stupid! They want something in return for their gifts— value!

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Selfish Giving

FEBRUARY 6, 2018

Today on CauseTalk Radio , Megan and I talk to Rahama Wright , Founder & CEO, Shea Yeleen about her efforts to innovate the shea butter supply chain in West Africa. Her social enterprise Shea Yeleen markets and distributes high quality skincare products, while providing living wages to cooperative members in Northern Ghana. The line of shea butter products is being distributed through retailers such as Whole Foods, MGM Resorts and Amazon.

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