Sat.Nov 10, 2018 - Fri.Nov 16, 2018

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Make #GivingTuesday More Than Just a Giving Day

Ann Green

I’m sure you’ve all heard of #GivingTuesday, the annual giving day that takes place the Tuesday after Thanksgiving. This year it will be on November 27. Perhaps you’ve participated in the past and it’s been successful, or maybe it wasn’t. Perhaps you’re planning to participate for the first time. Whether you participate or not, #GivingTuesday is now part of the nonprofit landscape and if you’re doing a year-end appeal, you’ll need to factor it into your campaign.

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How the Hemophilia Federation of America Created Their Thank You Video

Kivi's Nonprofit Communications Blog

Emily Roush-Bobolz. Thanksgiving may be next week, but year-end is a great time to thank your supporters. If you don’t think you can pull together a thank-you video quickly, Emily Roush-Bobolz, Communications Manager at the Hemophilia Federation of America shares how she did just that. ~Kristina. Guest Post by Emily Roush-Bobolz. It was that time of year to send our Thank You cards for the most thankful of all holidays, Thanksgiving.

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3 Easy Ways To Make Your Nonprofit's Email Program Stand Out Today [With Free Templates]

EveryAction

For most nonprofits, email is the backbone of their digital fundraising program. However, as all digital fundraisers know, effective email fundraising consists of far more than sending out an ask for donations. Email is many donors’ primary mode of engagement with your organization, meaning that it is also your primary means of communicating information about the organization’s work and mission.

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10 Content Marketing Holiday Survival Tips for Digital and Social Marketers

Pam Moore

The holiday season is here. We're jumping smack dab into the middle of the time of year where digital and content marketers must balance keeping their family and own soul fed while at the same time ensure they are giving their audience, community and customers the content they need and expect. The truth is that the holidays are an amazing time to rise above the noise by providing real value.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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Which Story to Share? (G.R.E.A.T. Stories)

Getting Attention

Sometimes we have so many strong stories available that it’s hard to select the best ones to feature in a specific campaign. At other times, it seems impossible to source the right story or find a fitting one to harvest from the story bank. I’ve been there. Luckily, there’s a proven, two-step solution to both problems: Pinpoint what your people need to understand about your organization’s focus (problem or cause), and about your solutions and impact.

Ethics 67
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3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019

Fundraising Report Card

Not all organizations run on the calendar year, but if yours does, you know that we've entered "crunch time." Budgets are set, the fundraising calendar is in place, and 2019 is looking you squarely in the eyes. During these last few weeks of the calendar year it's important you feel confident in your fundraising goal for 2019. The post 3 (Foolproof) Ways to Set Data-Driven Fundraising Goals for 2019 appeared first on Fundraising Report Card.

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How to Tell Your Donors Where Their Money Is Going

NonProfit Hub

There’s no better way to gain the trust of your donors than by being transparent with them about where their contributions go. If people decide to part with their hard-earned money, they want to know where it ends up. Plus, having strong, consistent communication with your donors can increase your credibility and authenticity as an organization. Here are some tips on how to directly show your supporters the difference you’re making.

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Giving Trends in Brazil: How Crowdfunding & Social Entrepreneurs Are Transforming the Nonprofit Sector

Nonprofit Tech for Good

An Interview with Ruy Fortini , Founder and CEO of Doare and official partner of the 2018 Global Trends in Giving Report. According to the Institute of Applied Economic Research , there are 820,000 existing NGOs, also know as ONGs (organizaciónes no gubernamentales), in Brazil. 1) The Global Trends in Giving Report is meant to help the nonprofit sector better understand individual giving worldwide, but data and statistics don’t communicate well what is happening on the ground in Brazil.

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Less Is More: Limit the Decision-Makers for Your Next Capital Campaign

Mission Minded

Many of our clients are elbow deep in capital and endowment campaigns right now. From independent schools to arts and culture organizations to social service nonprofits, shoring up facilities and finances is having a moment. We’ve written about and offered workshops on how your next case for support can be magnetic to donors. When we’re […]. The post Less Is More: Limit the Decision-Makers for Your Next Capital Campaign appeared first on Mission Minded.

Finance 49
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Mixed Links for Nonprofit Communicators – November 16, 2018

Kivi's Nonprofit Communications Blog

Baby, it’s cold outside! Let’s warm up with the best articles, posts, tips, and more from around the world of marketing and fundraising. I am bringing the heat with posts on video, a plea to take our trends survey, tips on #GivingTuesday and year-end fundraising as well as writing better calls to action on social media. It’s time for Mixed Links… Let us know what’s really happening in the world of nonprofit communications by taking our 2019 Nonprofit Communications

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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6 Must-Haves for Your Nonprofit Website

NonProfit Hub

Now more than ever, a sleek and functional website is essential to your nonprofit’s brand. Things as seemingly trivial as a long load time, lack of mobile compatibility or dated design could be enough to stunt your site’s growth. But we’ve got you covered: here are six elements that will lure donors to your website and keep them there once they arrive. 1.

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4 simple concepts that can help you raise sophisticated transformational gifts

iMarketSmart

I like this blog post written by Greg Ring over at The Giving Crowd. . In it, he outlines his Four C’s of Successful Fundraising. Although, I’m not sure why he calls it that since there are a lot more than four C’s in the post. Anyway, here’s a synopsis of what he wrote to help you get more major gifts from super-wealthy supporters: A clear vision that will compel a major donor to part with their wealth ; Consistent communication through a variety of channels that add val

Values 40
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Newsletter: Harry’s Cuts Deep with Pledge to Men’s Mental Health; Big Brothers Big Sisters Rebrands ; Lessons on Attracting Veteran Volunteers from Team Rubicon

Selfish Giving

A few housekeeping items today: 1. "I thought we were friends?" [For those who receive email newsletter] Does the salutation at the top say "Hi, Cause Marketer." I'd rather address you by your first name! Scroll to the very bottom and click on "Update Your Profile" and add your first name and email and that will update my database. 2. "That damn welcome mat!

Health 100
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Do You Skip Thanksgiving Too?

Kivi's Nonprofit Communications Blog

Back off, Old Man. It ain’t your time yet. How annoying is it that department stores skip over Thanksgiving and go right to Christmas? This year we didn’t even make it through Halloween before you could see decorations for sale, toys being stocked, and Christmas music playing…poor Thanksgiving doesn’t stand a chance. I get it.

Retail 71
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Your Ultimate Year-End Giving Guide

NonProfit Hub

This article was originally published in Nonprofit Hub Magazine. Rejoice, fundraisers—after months of hearing “I only give toward the end of the calendar year,” donors are finally in the spirit of giving. Fifty percent of nonprofits receive the majority of their annual donations between October and December, so follow these tips to use that knowledge to your advantage and know your year-end giving out of the park!

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How Long Should Your Nonprofit Annual Report Be?

Kivi's Nonprofit Communications Blog

About 100 people have taken the 2019 Nonprofit Communications Trends Survey to date (we like to hear from 1,000 – take the survey here ). One of the new questions we asked is: “Which format is your nonprofit most likely to use for its next annual report? Please pick the primary format, even if you will convert it to additional formats.” Here’s how the answers shake out so far. 8-20 page print document and PDF – 35%.