Fundraising Coach
OCTOBER 27, 2016
To successfully retain donors , nonprofits need to invest time into cultivating and maintaining long-lasting relationships, from the first donation onward. With a concrete donor stewardship plan in place, donors will feel more valued and invested in your nonprofit. While you may understand the importance of donor stewardship, it’s not always clear how to take the best course of action.
Nonprofit Tech for Good
OCTOBER 23, 2016
Twitter Moments as defined by Twitter are curated tweets collected into a story. First launched in October 2015 in partnership with a select few media partners, as of September 29 all Twitter users can now create Moments. For nonprofits active on Twitter, Moments are new way to showcase the best tweets about your event or campaign. Moments are meant predominately for live reporting and mobile consumption.
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Kivi's Nonprofit Communications Blog
OCTOBER 26, 2016
It’s a common frustration for nonprofit communications directors who are trying to work collaboratively with staff: getting people to meet their deadlines. This is a hard first step, but one that’s essential: If you want someone to meet your deadlines, they have to believe it’s important to do so. And that means that they understand the strategic role of communications for your organization, and how great communications are essential to great programmatic and fundraising results.
The Agitator
OCTOBER 24, 2016
Lots of good stuff apparently came out of last week’s International Fundraising Conference and we’ll be reporting on some of that in the near future. But … mixed in with the emails and phone calls reporting the ‘good’ came one message that deserves immediate attention because I suspect it’s far from a lone example. “Roger, “You’ve written this post many times but may be worth writing another version of it.
Getting Attention
OCTOBER 26, 2016
We’re in count down to year-end fundraising season, with its relentless pressure and never-ending to-dos. Are you banging your head against the wall yet? Joking aside, it may seem like your team’s hard work and limited resources won’t be enough. Yet you know how much you could bring in, if only…. Good news! There is a way to move past this seemingly insurmountable barrier—Launch a team of messengers to be your nonprofit’s ambassadors for year end (and beyond).
Nonprofit Tech for Good
OCTOBER 22, 2016
An Instagram Photo and Video Essay. by Heather Mansfield. For many years I’ve wanted to visit the Hague, Netherlands. Known as the International City of Peace and Justice, there are more than 160 NGOs in Den Haag working to make the world a better place. I was in the Netherlands for the International Fundraising Congress and without a scheduled agenda and only the hope of meeting some NGOs staff, I took the train down from Amsterdam and wandered the streets with a smartphone in hand and
Kivi's Nonprofit Communications Blog
OCTOBER 25, 2016
If you’re totally new to the Instagram scene and are looking to gain quick momentum early on, one way of going about it is to tie your launch to an event or fundraiser. Boys’ Club of New York did just that with a soft launch leading up to its fall fundraiser, during which guests were asked to provide even more exposure for the page by using a specific hashtag.
Nonprofit Leadership Zone brings together the best content for advertising professionals from the widest variety of industry thought leaders.
The Agitator
OCTOBER 25, 2016
Spurred on by my post The Curse of Fundraising Innumeracy , reader Mikaela King over at the National Geographic Society decided to “dog pile” on with what she termed “another illiteracy” in our sector — testing illiteracy. Mikaela noted, “A lack of discipline in conducting accurate A/B split testing, truly ensuring randomized segments, making sure your test segments are large enough to ensure to statistical significance, only testing one element at a time (u
Getting Attention
OCTOBER 27, 2016
Guest blogger Maureen Wallbeoff, Vice President at Firefly Partners , brings a people-focused, collaborative influence to the Firefly team and clients. . If the title of this blog post resonates with you, you have lots of company. . In fact, most nonprofit organizations have a degree of dissatisfaction with their online engagement tools – primarily because there is no perfect platform.
Kivi's Nonprofit Communications Blog
OCTOBER 27, 2016
A well-placed op-ed can help your nonprofit call attention to an important issue or change minds about a controversial topic. Unlike reported news stories, op-eds are opinion pieces that are written by those who aren’t on the staff of a newspaper, magazine or website. They offer outside voices the opportunity to express opinions and share ideas in their own words.
Care2
OCTOBER 25, 2016
Facebook just launched a way for your nonprofit to raise money directly on the social network platform: Facebook Fundraising. This launch raises so many questions: will this work for year-end fundraising? Will this work at all? What are the benefits to using Facebook Fundraising? What are the downfalls? How do you know if this is right for your organization at all?
NonProfit Hub
OCTOBER 26, 2016
Maintaining a blog is like running a marathon. You can’t just do it on a whim—you have to be in it for the long run, otherwise you won’t be rewarded. So how do you write the right content on your nonprofit blog? When you take away all the bells and whistles, you end up with the foundation of your blog: the content. Your blog is going to have an awfully hard time being exceptional if its content is a flop.
The Agitator
OCTOBER 27, 2016
Agitator readers in the U.S. have been inundated with political ads of all kinds. An estimated $4.4 billion in TV spending alone. Up from $3.8 billion in 2012. Enough is enough. “Too much”, as Grandma Craver used to say, “will make a dog sick.” Sadly, most fail the basic test of informing viewers on the “why” of a candidacy, not to mention the “what” and “how” the candidates will perform if elected.
Kivi's Nonprofit Communications Blog
OCTOBER 24, 2016
Janis Walton. Here’s the latest installment in our series on the “Day in the Life” of nonprofit communicators, where we ask you to describe your day in your own words. Share your day with us! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. . Janis Walton lives in Gonavies, Haiti and is the Director of Special Projects and Liaison to the English Speaking Community for Eben-Ezer Mission Inc. a 501(c)3 nonprofit.
Concord Leadership
OCTOBER 28, 2016
Next Wednesday, I’ll be joining Blackbuad’s CEO Mike Gianoni and leadership expert Lisa McLoed in a Twitter chat for leaders. We’re calling it #LeadWithPurpose. This wide ranging chat will cover questions like: What does it take to lead with purpose? How can you bring purpose if you’re a mid-level manager? How do you as a […].
NonProfit Hub
OCTOBER 27, 2016
Achieve and The Case Foundation just released their 2016 Millennial Impact Report, which focuses on millennial behavior and attitudes toward social good and cause engagement. They carried out extensive national research and gained insight on the trends of today’s young adults. But what does it all mean for you? For an up-close-and-personal look at their findings, check out the report.
The Agitator
OCTOBER 26, 2016
Roger’s been touting neuroscience lately and the application of what we know about how the brain processes stuff to produce sounder marketing/fundraising. Here’s an example of ‘Neuromarketing 101′ I recently came across. I commend this useful compilation of effective email marketing approaches based on neuroscience principles, put together by Emma, a pretty slick email marketing firm Emma (hey, Charity:Water gives them a rave).
Kivi's Nonprofit Communications Blog
OCTOBER 28, 2016
How are all you nasty witches and warlocks out there in Nonprofit Communicatorland? Let’s finish the week with some frightfully good Mixed Links… A truly scary topic to kick things off – Credit Card and ACH Fraud: How Nonprofits Can Detect and Avoid It. Haters gonna hate. Learn how you should be Navigating Naysayers: Managing Difficult Social Media Interactions.
iMarketSmart
OCTOBER 24, 2016
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines as read body copy. So, when you have written your headline, you have spent eighty cents out of your dollar.” Jeff Brooks, Creative Director at TrueSense Marketing and author of the blog Future Fundraising Now puts it this way: “Crusty, old-school, no-nonsense advertising copywriters spend more time on the ten to twe
NonProfit Hub
OCTOBER 25, 2016
Google Analytics can be overwhelming and confusing, but setting up Goals in your Google Analytics account helps to narrow down what you need to be looking at. Forget the hundreds of metrics that are being spat out and focus on what matters most for your nonprofit. For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website.
The Agitator
OCTOBER 23, 2016
You’re probably reading this on Monday morning. Are you going to do your best work this week? Indeed, what motivates you to do your best work? A deadline, prospect of recognition by peers or superiors, fear of failure, the thrill of creating something new, the goal itself (personal or institutional), team élan, something much deeper and haunting (as in, “I’ve never been able to impress my Mom/Dad!
Selfish Giving
OCTOBER 25, 2016
Today on CauseTalk Radio , Megan and I talk to James Citron , CEO, of Pledgeling and Victor Cho , CEO of Evite about Evite Donations , which has raised over $1M in donations for 20,000 nonprofit organizations across the United States. Evite Donations is a free tool that turns every Evite event into an opportunity to give back. Hosts can select their favorite nonprofit from the 10,000+ members of the Pledgeling network, or recommend a new nonprofit.
iMarketSmart
OCTOBER 28, 2016
The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a salesperson should never do either. Instead, a private companies have learned that only a person who is suited for each of those roles should handle them— separately. The same applies for fundraisers.
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