Ep188: New Ad Campaign Shows Mortal Combat Sick Kids Wage Against Illness, Disease
Selfish Giving
NOVEMBER 1, 2016
Today on CauseTalk Radio Megan and I talk to Lori Davison , Vice President of Brand Strategy & Communications, at SickKids Foundation about the foundation's new brand platform. Titled SickKids VS The Greatest Challenges in Child Health , the platform shows the strength, the fierceness, the fight that’s very real at SickKids and shares it with those who have never stepped foot into the hospital.
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