Newsletter: 7 Clever Cause Activations for the Fall ; How to Warm Up Cold Email Subscribers ; Chobani Launches New ‘Charity Flavor’ with American Farmland Trust
Selfish Giving
OCTOBER 16, 2019
This past week, I got a great question from a reader asking when and how to clean your email list. You know I'm a big believer in email and newsletters - and with good reason. Campaign Monitor just came out with a report that showed "across the board, donors prefer email. Nearly 42% said they prefer to hear from a nonprofit via email from the organization, and 20.5% said an email from the organization would inspire them to give again.
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