Newsletter: Company Giving Dropped 6% in 2020 ; Burger King Uses Cause Marketing to Take Shot at Competitor ; Why Every Nonprofit Should Use Animal Marketing
Selfish Giving
JUNE 16, 2021
One of the articles I had planned to share with you this week was from Hubspot called Everything You Need to Know About Using Tie Downs in Sales. I hadn't heard of "tie downs" before. The Hubspot writer defined them this way: “Using sales tie downs allows you to check your assumptions around each of these points. They also get your customer engaged and saying 'yes' before the time comes for you to go for the close.
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