Sat.Jun 12, 2021 - Fri.Jun 18, 2021

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Newsletter: Company Giving Dropped 6% in 2020 ; Burger King Uses Cause Marketing to Take Shot at Competitor ; Why Every Nonprofit Should Use Animal Marketing

Selfish Giving

One of the articles I had planned to share with you this week was from Hubspot called Everything You Need to Know About Using Tie Downs in Sales. I hadn't heard of "tie downs" before. The Hubspot writer defined them this way: “Using sales tie downs allows you to check your assumptions around each of these points. They also get your customer engaged and saying 'yes' before the time comes for you to go for the close.

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Top 5 Reasons Tech Team Augmentation is Necessary for Nonprofits

Nonprofit Tech for Good

By Brian Greenwald , Nonprofit Superfan at Generate_Impact – a human-centered technology services company focused solely on celebrating and serving humanitarian, social impact and sustainability organizations and causes. First of all, what is “Tech Team Augmentation”? Not exactly a term that rolls off the tongue. Simply put, “Tech Team Aug” means establishing a dedicated tech services partner for your nonprofit.

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Trending Sources

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How to Overcome Meddling Nonprofit Management and Boards

Bloomerang

What is it about the fundraising profession that makes people with no training in fundraising or fundraising copywriting think *they* know best? I doubt these same nonprofit CEOs and/or board members would brazenly walk into an operating room and try their hands at surgery. . It breaks my fundraising heart each time I read about hard-working fundraisers spending hours crafting a donor-centered appeal only to find their CEO had “fixed it” by: . taking the donor out of the story. . replacing all o

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Charitable giving grew 5.1 percent in 2020, ‘Giving USA’ finds

Candid

Total charitable giving grew 5.1 percent on a year-over-year basis in 2020 (3.8 percent, adjusted for inflation), the latest edition of the Giving USA report finds. Produced by the Giving USA Foundation and the Indiana University Lilly Family School of Philanthropy , Giving USA 2021: The Annual Report on Philanthropy for the Year 20 20 (key findings, 5 pages, PDF) estimates that charitable giving totaled $471.44 billion last year, up from a revised $448.66 billion in 2019.

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How To Cultivate Community Affinity Throughout The Generosity Journey

Speaker: Tim Sarrantonio, Director of Corporate Brand

This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.

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How to Use Artificial Intelligence Ethically for Your Nonprofit

NonProfit PRO

Technology and artificial intelligence are most certainly making our lives easier and improving efficiencies. But, the power is beyond anything humans have ever seen, and we're heading to a point where technology will soon entirely exceed our capacity and performance on just about everything. Therefore, it's a balancing act.

Ethics 116
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When and How to Pay Yourself a Nonprofit Salary

Get Fully Funded

As the founder of a new nonprofit, you are probably doing everything yourself and working for free instead of taking a nonprofit salary. . I get it. Everything seems important and you really, really want to get your new organization up and running so you can do the work of changing lives. But, unless you’re independently wealthy or have another source of income, you will need to pay yourself at some point. .

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Day in the Life of a Nonprofit Communicator – Nicole Gustafson

Kivi's Nonprofit Communications Blog

Nicole Gustafson. Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. This series lets you describe your workday in your own words. Nicole’s Bio: Nicole joined the Jackson Center staff in 2018. She manages the Robert H. Jackson Center’s social media accounts and oversees the production of the quarterly newsletter, press releases, promotional materials, and other communications.

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Boards Are the Top Ingredient in a Nonprofit’s Success

NonProfit PRO

Every time we finish a client engagement, we review the experience to see what we can learn from it. In every case, one major theme is clear: The quality and engagement of the board is a critical factor in the nonprofit’s success. Here are eight key tips for building and engaging your most successful board.

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How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan

Mission Minded

Hear what organization leaders who are kicking off strategic planning initiatives right now, are telling us about how they knew it was time. . The post How to Know if Your Organization is Ready to Embark on a Post-Pandemic Strategic Plan appeared first on Mission Minded.

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The 10 Biggest In-Person Ask Blunders

Bloomerang

For the last three years, I’ve devoted virtually every day to the challenge of training professionals and especially volunteer fundraisers to overcome the fear of asking for gifts for their favorite nonprofits. There are a variety of ways to raise private money including grant writing, special events, telethons, posting on social media, and others. My specialty is addressing the solicitation of major gifts, particularly from individuals.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Top 10 ways marketing automation helps nonprofits raise more money for less

iMarketSmart

Quick review. In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy high-level automation to support the raising of major and planned gifts. Plus, I said it can help you move your mid-level donors up. In this post I’ll detail how automation technology helps people like you win big in the era of Fundraising Climate Change. .

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Keeping the Finance Person Happy With Major Gifts

NonProfit PRO

In major gifts, there is nothing better than a good finance person to be your partner. If you have a good one, pour on the love. They need affirmation just like you do, and they do not get enough of it. If you have a bad one, try to win them over through education, information and appreciation.

Finance 111
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10 Support, Implementation, and Adoption Quotes from VolunteerHub Clients

The Volunteer Hub

“Overall, we are very happy with the relationship that we have with the VolunteerHub team and the features that the volunteer management software is providing our nonprofit on a daily basis,” said John Bode, Food Center & Volunteer Manager for The Jacobs and Cushman San Diego Food Bank. “The flexibility and ease of adoption are two very beautiful aspects of VolunteerHub,” said Myra Khalife, General Secretary for Donner Sang Compter.

Food 96
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Back to Basics: Self-Care for Caregivers in the Sector

Bloomerang

Barely a day goes by when I don’t contact a friend in the nonprofit sector. I always ask how their organization is, but just as important a question is: How are they? I meet some of the most driven and kind-hearted individuals in this industry, but all too often they look out for everyone else before looking out for themselves. . Self-care used to be something you needed a camper van and a guitar to take seriously.

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Best Practices When Running a Product Fundraiser

Get Fully Funded

It would be nice if a product fundraiser miraculously raised money on its own, right? You offer something for sale that benefits a nonprofit, and people scoop it up! Alas…they don’t. You must be in the driver’s seat and have a solid grasp of best practices when running a fundraiser, including a product fundraiser. Here are some important elements that we’ve found essential to success throughout our company’s 16 years in the product fundraising space.

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What’s the Most Common Monthly Giving Program Mistake?

NonProfit PRO

I was looking back at some questions posed in a webinar I presented recently, and this was one of them: “What’s the most common mistake you see is made when it comes to monthly giving?” Of course, I’d love to say that most of you are not making any mistakes, but that’s not totally true.

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How Much and How Fast on Your Editorial Calendar?

Kivi's Nonprofit Communications Blog

We get questions like this a lot. How often should we send out __ ? (fill in the blank with emails, tweets, press releases, etc.). What’s a normal amount of content for my team to be asked to create? How much should I put in my editorial calendar ? Of course, the answer is “ It depends.” But here’s an exercise I recommend to our coaching clients to help answer the questions for yourself.

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[ASK AN EXPERT] How to Engage Major Donor Prospects Who Blow Hot, then Cold

Bloomerang

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a fundraiser who wants advice on ways to stay in touch with potential donors who have major donor potential. . Dear Charity Clairity, Do you have advice on ways to stay in touch with a possible donor who has indicated an interest in making a major gift?

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Is There a Place for AI in UX Design?

Elevation

Robert Cox interviewed Elevation as part of an undergraduate course at the University of Denver, "Writing for the Public Good," held during the Spring 2021 quarter. The purpose of the class is to better understand the role that writing and research play in creating social change. Students in our class have been challenged to think metacognitively and with the audience in mind to optimize the impact and reach of the writing they produce.

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What is the Primary Role of a Nonprofit Executive Director?

NonProfit PRO

The leader of a nonprofit organization plays many roles with many constituencies. But there's one primary role every executive director should have. It's a role that consists of marketing, public relations, communications, programs, finance and many other interwoven elements.

Finance 105
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6 Messaging Options for Email Re-Engagement Campaigns

Kivi's Nonprofit Communications Blog

Time and time again we have implored you keep a clean, healthy email list. It’s essential to having a successful email marketing program. That means not sending emails to people who no longer engage with your content. How you measure engagement will continue to change , but it’s important to have some idea of who likes to receive your emails and who doesn’t.

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A nonprofit fundraising plan that adjusts with the time

Fundraising Coach

Today's guest post is from T. Clay Buck, Founder & Principal of TCBFundraising. A Master Trainer, Clay also teaches at the University of Nevada. He's been on all sides of a nonprofit - running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan.

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How to Ask for Money for Your Nonprofit

Foundation Group

The post How to Ask for Money for Your Nonprofit appeared first on Foundation Group®.

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Place Matters: How Collective Impact and Place-Based Investment Can Empower Communities to Lead

NonProfit PRO

In philanthropy, a top-down approach and lack of lived experience has often led to funder-driven decision-making that lacks authentic community expertise and inclusion. The place-based approach gives communities and funders the authority to identify their own greatest assets and needs, and to articulate their own priorities.

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Podcast Recap: Dana Snyder (& Cause Camp Speaker Reveal!)

NonProfit Hub

First Cause Camp Fall speaker revealed! Check out our conversation with Dana Snyder of Positive Equation on our podcast! Are your social media ads helping or confusing your donors? Dana Snyder, the brilliant mind behind the major nonprofit movement Movember, joined us for a chat on the Hubcast podcast. This episode focuses on donor attraction in the ever-changing world of social media advertising. .

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A nonprofit fundraising plan that adjusts with the time

Fundraising Coach

Today’s guest post is from T. Clay Buck, Founder & Principal of TCBFundraising. A Master Trainer, Clay also teaches at the University of Nevada. He’s been on all sides of a nonprofit – running the fundraising, analyzing nonprofit databases, and consulting to nonprofits. Here, he shares the basics of creating an effective nonprofit fundraising plan.

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Your Fundraising Strategy: The Nonprofit Digital Checklist

Fundraising Report Card

Your website is the heart of your virtual fundraising strategy. Ensure you’re ready to start earning donations by making and ticking off your digital checklist. The post Your Fundraising Strategy: The Nonprofit Digital Checklist appeared first on Fundraising Report Card.

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NEW RESEARCH: The 2021 Giving Experience Study

NonProfit PRO

30% of adult donors in the U.S. identify as Social Donors. Are you tapping into them? We conducted an online survey of 1,000+ Social Donors to examine how giving experiences evolved over the past year. The study offers findings on Social Donor motivators, engagement, retention, as well as insights on when donors will be ready to return to in-person events.

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3 types of marketing automation fundraising operations need to understand (including one you really need to deploy right away)

iMarketSmart

In this previous post we discussed the fact that lower-level, basic automation works better for raising low-dollar donors. . That’s why you need more sophisticated automation if you want to raise major gifts and planned gifts, and you want to move mid-level donors up the pyramid. Higher levels of automation support the more deliberate (and less impulsive) kind of decision-making process used by major and legacy gift donors.

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Candid and racial equity: doing good in the face of tragedy

Candid

The summer of 2020 saw people across the world gathering to demand racial justice in the wake of George Floyd’s murder. In this article from our 2020 annual report , DeeDee Dickey, Candid’s vice president of talent, describes how Candid as an organization and Candid employees as individuals responded to these events. There’s no doubt 2020 was challenging for each and every one of us.

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Understanding the Stages of a Nonprofit Capital Campaign

The Killoe Group

The post Understanding the Stages of a Nonprofit Capital Campaign appeared first on OneCause.

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The Global Online Fundraising Scorecard

NonProfit PRO

Download your free copy of this research study that takes a mystery donor’s look at the online giving experience and email communications of 630 organizations in 9 countries.

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New Webinar: Donor acquisition best practices for 2021

Care2

Every year, charities and nonprofits experience churn on their donor file. A significant percentage of supporters will eventually stop responding to direct mail, donating online, following a charity on social media, or opening cause-related emails!

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Meeting Elevation in Real Time

Elevation

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Constructively Confronting Your Fears: A Strategy for Nonprofit Success

Bloomerang

“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”. —Dale Carnegie. From tycoons of industry to single unit startups, everyone has to deal with negative emotions which are a very natural part of life. We can however — with a bit of practice — use them to our advantage. .