Donorbox Nonprofit

OCTOBER 31, 2022

Writing a fundraising appeal letter that engages your audience and effectively raises critical donations can be daunting. Let’s back up – what do we mean by ‘fundraising appeal letter’? In this article, we’re talking about mailed appeal letters, also known as direct mail. Where do you even start?

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The Fundraising Authority

NOVEMBER 20, 2020

I am in the middle of writing a direct mail fundraising letter for a non-profit client, and tomorrow I will be presenting the letter to them, and explaining why it will be effective. And it got me thinking… there are really only three things that separate super-successful fundraising letters from ones that are just mediocre.

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Sweet! by BlueSky

JANUARY 13, 2021

Many people kick off their 3rd party fundraising activities by organizing a letter writing campaign. Even though email is more convenient, a personalized letter can get more attention in this time of digital overwhelm. Most people are surprised at how much awareness and money fundraising letter campaigns can raise.

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Joe Garecht

NOVEMBER 28, 2021

Nearly every non-profit uses fundraising letters to raise money. They do that for one simple reason: fundraising letters work. Whether you’re using a snail mail letter sent with a stamp or an e-mail sent with a “donate now!” Good fundraising letters are conversational. 2: Be Emotional.

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Lets Talk Nonprofit

AUGUST 5, 2020

Before you sit down to write your next fundraising letter, think about this. It's more than a "letter" - it's a package. small things that can make a big difference in your fundraising letters. Do you know the purpose of your fundraising letter's outer envelope? It's not simply to deliver the letter.

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Fundraising Coach

OCTOBER 9, 2020

Have you ever written a fundraising letter? A fundraising letter you felt really proud about? And I bet your fundraising letter hardly raised any money. Writing fundraising letters is hard. I know writing fundraising letters is hard. And 100% how to not write a fundraising letter.

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Fundraising Coach

JULY 7, 2016

Have you ever struggled with the active voice vs. passive voice in your fundraising letters ? While it's best to have two or three others read the fundraising letter before you send it, sometimes those people miss things too. Use this test the next time you write a fundraising letter and let me know how it works!

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Fundraising Coach

SEPTEMBER 29, 2015

Is your fundraising letter as good? Are you writing your fundraising letters this persuasively? Do donors say "wow" after reading your letter or your nonprofit's thank you? There's still time to tweak some of your year end fundraising letters, emails, and your nonprofit's web copy.

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Fundraising Coach

MAY 7, 2013

These are the words that matter to us as fundraisers. But why will thousands of nonprofit fundraisers use that phrase as though it were a “deal clincher” for a gift? Unfortunately for them, logic kills fundraising success. Studies Show Analysis is a Bad Fundraising Appeal. Just not in our fundraising appeals.

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Get Fully Funded

FEBRUARY 25, 2024

Thanking donors is THE most important step in fundraising. Get this one right, and fundraising gets easier. Great if you’re sending a thank-you letter. Your donor thank you letter plays an important role in fundraising that you can leverage to build relationships – or ignore, and suffer the consequences.

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Fundraising Coach

NOVEMBER 6, 2012

Pull out your most recent fundraising letter. ” If the green is more prominent than the red, you’re writing your fundraising letters correctly. .” ” If the green is more prominent than the red, you’re writing your fundraising letters correctly. c) The Fundraising Coach, LLC.

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Selfish Giving

SEPTEMBER 29, 2011

This is a guest post by my friend and fellow fundraiser Mazarine Treyz, author of the Wild Woman’s Guide to Fundraising and Fundraising Rockstar. Do you also have fundraising duties? Would you like to learn how to fundraise more efficiently? Join us for Fundraising Rockstars. Online fundraising.

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NonProfit PRO

JUNE 2, 2022

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

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Fundraising Coach

SEPTEMBER 13, 2011

10 years ago we called them “Ezines&# so this is still called The Extreme Fundraising Ezine !). why fundraising is like a Waldorf salad. I’ve even written about what Katy Perry and the Black Eyed Peas taught me about fundraising! But I haven’t sent one specifically on writing fundraising letters!

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NonProfit Hub

FEBRUARY 8, 2018

The fundraising appeal letter is a difficult one to pen. Of course, there are a lot of charities and organizations out there that are writing these letters, but many of them fall into a trap. Let’s explore the most common mistakes you could make when writing your fundraising appeal letter, so you can avoid them at all costs.

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Fundraising Fundraising Public and Nonprofit Management Foundations 56

Fundraising Coach

SEPTEMBER 11, 2012

Yesterday, I sent my Fundraising Kick members 3 contrarian tips on writing successful fundraising letters. These tips come from an amazing new book by Jeff Brooks called The Fundraiser’s Guide to Irresistible Communications. He’s one of the top writers of fundraising letters in the country. (If

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NonProfit Leadership Alliance

APRIL 5, 2023

Traditionally, letters to donors have been a staple of nonprofit marketing. While most outreach campaigns no longer rely on physical letters alone, they remain an important part of a comprehensive marketing strategy due to the personal touch they provide. What types of letters should nonprofits write?

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Fundraising Coach

FEBRUARY 1, 2011

In writing up a project for a client, I drafted this short reminder on how to write effective fundraising letters. The letter is personalized. Not having those increases the chances the letter will be tossed without being read. It’s a fundraising letter so don’t put lots of “the weather here is such & such.”

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Fundraising Fundraising Nonprofits 96

The Agitator

JANUARY 26, 2011

This one talks about evaluating a fundraising letter. Get your mind off the letter of complaint you read earlier this morning. Don’t try to edit the letter so that it ‘sounds like you’. Make sure your writer opens the letter with a strong beginning. Don’t get hung up on the length of a letter.

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NonProfit Hub

DECEMBER 14, 2015

In the nonprofit world, the end of the year usually also means sending a fundraising appeal letter to your supporters. Before you fire off another letter asking people to support your nonprofit, review these tips to increase giving rates and make your constituents feel more like part of your mission. They already know you.

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iMarketSmart

JANUARY 9, 2017

I’ll skip to the end and tell you how: Set some ground rules with whoever you ask to sign your fundraising letter. Usually, a letter signer won’t sign a fundraising letter for the following reasons: a. the letter is long, has too many underlines, funky bold lettering, etc).

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Fundraising Coach

SEPTEMBER 21, 2012

If you’re like many nonprofits, you’ve sent a fall fundraising appeal this month and you plan on sending one towards the end of the year. So you may want to add another mailing or two to ensure your fundraising message is received. c) The Fundraising Coach, LLC. Year-end fundraising through the mail.

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Ann Green

OCTOBER 19, 2023

Year-end fundraising season is starting to get underway. I’m already seeing appeal letters in my mailbox and this is just the beginning. Speaking of appeal letters, you should plan to send one by mail. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed.

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NonProfit Leadership Alliance

MAY 10, 2023

One of the best ways to thank your volunteers is to write and send thank-you letters. According to Fundraising Letters , they should include the following elements: A personalized salutation. Instead of starting off your thank-you letter with something generic like “Dear Volunteer,” use your volunteers’ first names.

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Clairification

JANUARY 4, 2024

You may think you have a proper thank you letter template. TYPICAL THANK YOU LETTER TEMPLATE Dear [donor name], Thank you for your generous donation of $[donation amount] to [nonprofit name]. Most thank you letters are simply boring. looks like a form letter. it sounded like another fundraising appeal).

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Ann Green

FEBRUARY 22, 2024

You may be familiar with the Ask, Thank, Report, Repeat formula in fundraising. Going a step further, fundraising expert Penelope Burk recommends seven touches before asking for another gift. A good fundraising appeal starts with a story followed by a clear, prominent ask. Acknowledge this in your letter/note.

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Ann Green

AUGUST 2, 2023

Even though it might be sweltering outside, now is a good time to start planning your year-end fundraising campaign, hopefully in an air-conditioned space. You can also use this for fundraising campaigns at other times of the year. I strongly encourage you to mail an appeal letter. How much money do you need to raise?

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Fundraising Coach

MAY 24, 2013

This month’s Nonprofit Blog Carnival involves writing an anonymous letter to your board. Here is my letter. An anonymous letter to a nonprofit board member. I know the fundraising solicitations we’re asking board members to help with has you tied in knots. c) The Fundraising Coach, LLC.

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Fundraising Fundraising Nonprofits Values 88

Ann Green

JUNE 12, 2023

Let’s look at some of the different aspects of fundraising and donor communication to see what kind of experience you’re giving your donors. The Fundraising Appeal Experience Your donor receives an appeal from you. At the very least, send a thank you letter, maybe with a short personal note. Don’t wait too long, though.

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Top Nonprofits

JANUARY 29, 2024

As you build out your nonprofit’s fundraising strategy for the year, you may be wondering whether or not you should include direct mail. In this article, we’ll explore each of the following differentiators that make direct mail such an effective fundraising channel: 1. A volunteer receives a personalized thank-you letter in the mail.

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Fundraiser Ideas

JUNE 8, 2011

In simple terms, this means that of fifty fundraising letters sent only one produces a positive response from its recipient. Your fundraising letters should be directed to specific individuals and should explain in simple terms the precise benefits a donation will provide not only to the organization, but to the donor as well.

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Ann Green

OCTOBER 4, 2023

Year-end fundraising season is underway. Write your thank you letter at the same time you write your appeal. At the very least, your donors should get a letter, even if they’ve donated online. In the past, the standard was to send thank you letters within 48 hours. And, don’t ask for another gift in your thank you letter.

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Affnetz

JUNE 18, 2022

The Facts: Nationally, 70% of first-time donors never make a second gift and according the Association of Fundraising Professionals’ Fundraising Effectiveness Project, the average donor retention rate was 43.6 Too often Nonprofit fundraising is thought of as THE ASK – What we need to think about is Stewardship. percent in 2020.

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Affnetz

JUNE 18, 2022

The Facts: Nationally, 70% of first-time donors never make a second gift and according the Association of Fundraising Professionals’ Fundraising Effectiveness Project, the average donor retention rate was 43.6 Too often Nonprofit fundraising is thought of as THE ASK – What we need to think about is Stewardship. percent in 2020.

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Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. It seems so easy to write a letter and send it out, but it’s a tricky process with lots of places you can get in trouble and squash your results if you don’t know what you’re doing.

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Bloomerang

FEBRUARY 2, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to persuade leadership to get donor thank-you letters out sooner: Dear Charity Clairity, I just took a new job and have discovered they don’t get thank you letters out for two weeks.

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Fundraising Coach

AUGUST 3, 2010

Last week, I received this question about a fundraising letter acquisition mailing. Director, Fundraising and Development. Learn how you can set up a brand new fundraising program, or re-tool your existing fundraising, to raise serious money for your cause. acquisition mailing fundraising letters questionmarc.

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Fundraising Fundraising Foundations Values 61