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Dr. James explains why the feeling “People like me make gifts like this” is so powerful in major gifts fundraising

iMarketSmart

It’s a powerful fundraising message. It [proposes] a new mechanism of decision making in charitable giving through an important psychological construct: similarity.”[23] Adding this phrase, “Did you know that other participants gave £5 and they said that participants such as yourself should give £5?”[27] Her approach?

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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Participants each get money.

Values 89
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Why you must deliver value in fundraising, not just take the money and run

iMarketSmart

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! Delivering value with heroism The “one big thing” in fundraising is always the same: Advance the donor’s hero story. In actual fundraising, they’re also rare. Participants each get money.

Values 52
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Neuromarketing Explained

NonProfit Hub

There’s strong competition among nonprofit organizations when it comes to fundraising in the U.S. Therefore, there’s no surprise nonprofit organizations are constantly looking for new and effective marketing tactics to give them an advantage over their competitors. A sense of urgency will motivate people to quickly make donations.

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How to Reduce the ‘Cost’ of Philanthropy So Major Donors Give More

iMarketSmart

1] This may be particularly true in fundraising. Giving is motivated by social emotion. Because giving doesn’t come just from motivation. It comes from the intersection of motivation and cost. Motivation must overcome the cost barrier. Giving results from the intersection of motivation and cost.

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5 Paradoxes of Effective Leadership

Fundraising Leadership

I love the real-time interaction, yet busy women from all over the world can participate and have the flexibility to catch up asynchronously while being part of a supportive community of women. “We We want leaders to articulate a compelling vision and yet to feel we have participated in the creation of that vision.

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Peer-to-Peer Fundraisers: Don’t Run. Dash!

The Agitator

Dash right over to Amazon, click and order Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising , a practical and powerful guide to the psychology behind P2P fundraising and the factors that drive donors and volunteers with plenty of case studies. Many fundraising books tell us “how” to execute some action.