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The Psychology Behind Corporate Giveaways: Why Do They Work?

Nonprofit Marketing Insights by GlobalOwls

The Psychology Behind Corporate Giveaways: Why Do They Work? Corporate giveaways, which are often referred to as promotional products or corporate gifts, are items that companies distribute to clients, employees, or prospects as part of their marketing and branding efforts.

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Zero-Problem Philanthropy

Stanford Social Innovation Review

Massive investments in climate solutions such as carbon markets, CO2 sequestration, and energy alternatives had no material effect on slowing global warming. Having opportunities to play and laugh is as essential as being able to participate in political and religious life, own property, and engage in work. Real progress seems elusive.

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Neuromarketing Explained

NonProfit Hub

Therefore, there’s no surprise nonprofit organizations are constantly looking for new and effective marketing tactics to give them an advantage over their competitors. This proactive approach is often used in infomercials, motivating the audience to buy products again. A sense of urgency will motivate people to quickly make donations.

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Taking Steps Toward Disability Inclusion in China

Stanford Social Innovation Review

percent of the population, China has enacted more than 60 laws and regulations aimed at safeguarding the rights of individuals with disabilities, encompassing those with visual, auditory, linguistic, physical, intellectual, psychological, and multiple disabilities. With 85 million people with disabilities, or 6.5

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How to Make the Ask of a Gift in a Will Less Scary

iMarketSmart

2] More than that, the reality of our own death is a serious psychological problem. It provides motivation. We’ll be announcing our board participation at the banquet. The motivation isn’t about death. 52] It tested 24 bequest gift descriptions among nearly 10,000 participants. Simple answer. Live on after death.

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How to build deeper connections with your donors using surveys

iMarketSmart

Psychology studies show the same thing. Journal of Experimental Social Psychology , 76, 67-75.] Psychological Science, 26 (2), 231-236. [6] Psychological Science, 26 (2), 231-236, 234. [7] Psychological Science, 18 (9), 803-809. [9] International Review of Public and Nonprofit Marketing, 15 (3), 393-411. [16]

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3 Big Reasons Why An ‘Ask’ Is Mostly About Your Donor’s Hero Story (Not Your Organization’s)

iMarketSmart

These establish motivation from the main character’s original identity. Without this, even a catastrophic threat won’t motivate action. To motivate dramatic action, the problem must be disruptive. Otherwise, it won’t motivate action. 26] This combination motivates action. The narrative arc. The inciting incident.