This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Do this after every fundraising campaign.
Donor retention is a perennial problem for nonprofit organizations. Right now were dealing with cuts in federal funding, tariffs, a plunging stock market, etc, which are creating constant chaos for us. Right now were dealing with cuts in federal funding, tariffs, a plunging stock market, etc, which are creating constant chaos for us.
When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? In this article, we will explain what donor retention rate means, why it matters, and provide strategies to improve it.
Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)
Download the Definitive Donor Retention White Paper which addresses the critical role that a donor retention program plays in helping you to meet your fundraising goals, and provides proven strategies to increase donor retention and elevate giving for your nonprofit organization, as well as insights and guidance on ow to create and maintain a sustainable (..)
How to Calculate Donor Retention Rate? / By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? These trends show the challenge of donor retention.
Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention? Just by asking.
The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
Introduction: Donor engagement stands as a cornerstone for sustained success for nonprofit fundraising. Donor engagement strategies for nonprofits reach far and wide, but retention is key to sustainable fundraising. Consider using marketing automation tools to streamline this process and ensure consistent communication.
Inadequate Revenue Sources Relying primarily or solely on state or federal grants , or on money raised through your fundraising gala, will not provide sufficient financial support for your organization. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.
By Carly Berna , Fundraiser in Residence at Virtuous , the responsive fundraising platform with a CRM at the foundation, built to connect personally with donors and grow giving. Nonprofit fundraising serves as the lifeblood of organizations dedicated to creating positive change.
5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.
hide(); }});--> A new report, Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs, by the DAF Research Collaborative uncovers best practices for donor advised fund (DAF) fundraising as DAFs are growing in popularity among donors. Continue to your page in 15 seconds or skip this ad. rail-container).hide();
The midpoint of the year is a good time to see if you’re meeting your fundraising and communications goals. Your fundraising revenue may be down. Yes, we’re in an uncertain economy, but that doesn’t mean you should stop fundraising. Never stop fundraising! Do a marketing audit to see where you’re falling short.
Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.
The real promise of artificial intelligence — particularly agentic AI — is not just efficiency, but the removal of barriers that slow down fundraising, service delivery and impact measurement. Agentic AI also gives fundraisers smarter tools to improve stewardship at scale. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
to support the growth of SGP portfolio company MissionWired (“Company”), a provider of technology-enabled marketing and fundraising solutions for non-profit organizations and political campaigns and committees. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection.
By Carl Diesing Your website is an essential tool in your online marketing kit. Or, you may not have dedicated marketing professionals on your staff, leading to confusion over how best to handle your website marketing efforts. Look through your existing website and check that all your pages are updated and accurate.
hide(); }});--> DonorDock, an all-in-one fundraising, CRM, and stewardship platform built for small and growing nonprofits, announced the launch of Otto, an AI-enabled assistant designed to help overwhelmed fundraising teams focus on what matters most—and get it done. Continue to your page in 15 seconds or skip this ad.
A great partnership newsletter makes retention easier and acquisition smarterand thats a winning formula. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Marketing Your Cause 1. You need to read this to understand better how to market to them. Bottom line?
hide(); }});--> Equity Decisions Systems, a provider of AI-driven fundraising technology, and Fund Raising Strategies have completed a multi-organization test proving that AI-powered donor analytics increase non-profit donations and campaign efficiency for house campaigns. This comes at a critical time for non-profit fundraising.
In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”
“At Sprouts, our purpose is to help people live and eat better, and we’re proud to support the incredible work of local nonprofits who are doing just that,” said Jack Sinclair, chief executive officer of Sprouts Farmers Market. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Image credit: Tim Marshall on Unsplash Born as a small, local fundraising effort, GivingTuesday has grown in just over a decade into a global movement of generosity—and a cornerstone of fundraising for countless nonprofits here in the United States and abroad. Donor retention presents another challenge. notes Wong.
Mobile Giving Campaigns The future of fundraising is mobile, with a growing number of donors using their smartphones to find new nonprofits, complete transactions, and tell their friends about their experiences. Thats what makes mobile giving campaigns so successfulthese fundraisers make contributing convenient for donors.
Integrate Your Database With Other Nonprofit Software Integrations allow data to transfer automatically from your nonprofits other fundraising and management platforms to its CRM, saving your team time and reducing the risk of errors that come with manual entry. Happy fundraising!
It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Determine foundational details. Choose communication channels.
Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.
I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.
Why Do Nonprofits Struggle to Retain Fundraisers? The Truth About Fractional Fundraising Is a Fractional Fundraiser the Solution? Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
One Midwest nonprofit shared that it “helped 38 households become first-time home buyers, even though the economic conditions and housing market were extremely challenging. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid", setCollapseEmptyDiv(true).setTargeting("pid",
The product is designed specifically to help early-stage and emerging nonprofits show up online with confidence, start fundraising fast, and grow their mission without tech overwhelm. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid", setCollapseEmptyDiv(true).setTargeting("pid",
Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.
hide(); }});--> Dataro, an AI fundraising platform, has launched ProspectAI, a new AI Agent that aims to transform how fundraisers research and understand potential major donors, cutting prospect research time from hours to minutes. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.
Our goal is to equip staff members with the tools and knowledge needed to excel in their fundraising efforts with the help of donor management software for small nonprofits. From online donation processing to campaign monitoring and automated acknowledgment, these tools simplify the fundraising workflow and enhance donor experience.
Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic", rail-container).hide();
Donor retention is more than just a fundraising metricits the key to nonprofit sustainability. Yet, retention rates remain stubbornly low. The post Mission Retainable and Donor Retention: How to Inspire Donor Loyalty with Wendy Mercurio of Bloomerang appeared first on marketing for the modern nonprofit.
This indicates room for improvement in using online and print communication to share stories of positive impact and improve donor retention. 67% agree that nonprofits should use artificial intelligence (AI) to assist in their marketing, fundraising, and administrative tasks.
As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. For instance, say youre creating a marketing campaign aimed at turning recurring volunteers into donors.
Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.
We organize all of the trending information in your field so you don't have to. Join 27,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content