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Have a plan in place You must have fundraising and communications/marketing plans. Go one step further and create a fundraising calendar , as well. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing. Do this after every fundraising campaign.
Donor retention is a perennial problem for nonprofit organizations. Right now were dealing with cuts in federal funding, tariffs, a plunging stock market, etc, which are creating constant chaos for us. Right now were dealing with cuts in federal funding, tariffs, a plunging stock market, etc, which are creating constant chaos for us.
When it comes to nonprofit fundraising, it’s not just about getting new donors. One important question in this process is: How do we calculate donor retention rate? In this article, we will explain what donor retention rate means, why it matters, and provide strategies to improve it.
You’ve got a compelling mission, a passionate team , and a fundraising campaign to run. In fundraising, when you say something can be just as important as what you say. Fundraisers that tap into seasonal feelings of generosity or make logical arguments for year-end giving can inspire individuals to open their hearts and wallets.
Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention? Just by asking.
5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.
Despite their slow embrace, nonprofit professionals who are using AI are finding significant value in content generation, marketing, and analytics. Donor Retention Fuels Sustainable Growth Implementing a strong donor retention strategy is paramount for the health of any nonprofit organization and can lead to quick wins.
Introduction: Donor engagement stands as a cornerstone for sustained success for nonprofit fundraising. Donor engagement strategies for nonprofits reach far and wide, but retention is key to sustainable fundraising. Consider using marketing automation tools to streamline this process and ensure consistent communication.
hide(); }});--> Bonterra, a leader in social impact technology, today announced a powerful new native integration between its peer-to-peer fundraising platform, DonorDrive, and Meta’s Instagram and Facebook platforms. Nonprofits today face declining social media engagement and pressure to grow revenue through supporter-led fundraising.
Email marketing for nonprofits is a powerful tool that can do much more for your brand than just raising awareness. Investing in strategic email marketing can amplify your fundraising return on investment (ROI), engage supporters personally, and rally even more people to champion your mission.
The midpoint of the year is a good time to see if you’re meeting your fundraising and communications goals. Your fundraising revenue may be down. Yes, we’re in an uncertain economy, but that doesn’t mean you should stop fundraising. Never stop fundraising! Do a marketing audit to see where you’re falling short.
In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”
Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. A report by Independent Sector highlighted that nonprofits emphasizing community engagement achieved greater financial stability and volunteer retention, proving the power of connection.
By Carl Diesing Your website is an essential tool in your online marketing kit. Or, you may not have dedicated marketing professionals on your staff, leading to confusion over how best to handle your website marketing efforts. Look through your existing website and check that all your pages are updated and accurate.
The 2024 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
Inadequate Revenue Sources Relying primarily or solely on state or federal grants , or on money raised through your fundraising gala, will not provide sufficient financial support for your organization. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
hide(); }});--> The dollars up, donors down trend continues as the latest fundraising data shows the donor pool is continuing to shrink. However, the reality is that nonprofits must adapt to achieve strong fundraising results at the end of the year with innovative approaches to acquisition, retention and stewardship.
hide(); }});--> Leadership Management July 10, 2025 Fundraising Salaries Stabilize as Median Pay Outpaces Inflation, AFP Report Finds Credit: Getty Images by Nora Carol Photography By Amanda L. fundraising professionals — especially those in the middle of the pay scale — are seeing encouraging signs of financial progress.
But if they get a call within 24 hours from a real person — you, the frontline fundraiser — thanking them by name and connecting their gift to the impact it will make, you’re telling them something different entirely: “You matter. This is relationship fundraising, and relationships thrive on connection.
By Carly Berna , Fundraiser in Residence at Virtuous , the responsive fundraising platform with a CRM at the foundation, built to connect personally with donors and grow giving. Nonprofit fundraising serves as the lifeblood of organizations dedicated to creating positive change.
The real promise of artificial intelligence — particularly agentic AI — is not just efficiency, but the removal of barriers that slow down fundraising, service delivery and impact measurement. Agentic AI also gives fundraisers smarter tools to improve stewardship at scale. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Combined with her skills in communications, fundraising and program management, Rachel is uniquely adept at identifying ways in which FORM can help nonprofits increase revenue, reach more patrons and amplify their missions. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
hide(); }});--> A new report, Reinventing the Cycle: Adapting Relationship Fundraising for Donors Who Use DAFs, by the DAF Research Collaborative uncovers best practices for donor advised fund (DAF) fundraising as DAFs are growing in popularity among donors. Continue to your page in 15 seconds or skip this ad. rail-container).hide();
A great partnership newsletter makes retention easier and acquisition smarterand thats a winning formula. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Marketing Your Cause 1. You need to read this to understand better how to market to them. Bottom line?
Mobile Giving Campaigns The future of fundraising is mobile, with a growing number of donors using their smartphones to find new nonprofits, complete transactions, and tell their friends about their experiences. Thats what makes mobile giving campaigns so successfulthese fundraisers make contributing convenient for donors.
The 2025 Certificate in Digital Marketing & Fundraising program covers the fundamentals of website and email marketing, online fundraising, and social media for nonprofits.
Image credit: Tim Marshall on Unsplash Born as a small, local fundraising effort, GivingTuesday has grown in just over a decade into a global movement of generosity—and a cornerstone of fundraising for countless nonprofits here in the United States and abroad. Donor retention presents another challenge. notes Wong.
Integrate Your Database With Other Nonprofit Software Integrations allow data to transfer automatically from your nonprofits other fundraising and management platforms to its CRM, saving your team time and reducing the risk of errors that come with manual entry. Happy fundraising!
“At Sprouts, our purpose is to help people live and eat better, and we’re proud to support the incredible work of local nonprofits who are doing just that,” said Jack Sinclair, chief executive officer of Sprouts Farmers Market. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
Through real-time guidance and behavioral insights, Goldie helps organizations boost volunteer retention and convert supporters into long-term donors. Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
hide(); }});--> Equity Decisions Systems, a provider of AI-driven fundraising technology, and Fund Raising Strategies have completed a multi-organization test proving that AI-powered donor analytics increase non-profit donations and campaign efficiency for house campaigns. This comes at a critical time for non-profit fundraising.
Why Do Nonprofits Struggle to Retain Fundraisers? The Truth About Fractional Fundraising Is a Fractional Fundraiser the Solution? Continue to your page in 15 seconds or skip this ad. window.dfp_npp_interstitial = googletag.defineSlot("/124057991/npp_interstitial", [[640,480]], "napco-ad-npp_interstitial").addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
While many organizations focus on public relations and fundraising strategies, smaller, often overlooked factors can significantly shape how your nonprofit is perceived. Research from Nonprofit Quarterly shows nonprofits that respond to feedback promptly see a 20% increase in donor retention. Its everything.
Identify Guidance for Fiduciary Duties Guide the board in clearly specifying the knowledge needed to fulfill its fiduciary duties, mainly concerning risk management, program results, and fiscal and fundraising outcomes. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
As any nonprofit professional knows, implementing a thorough marketing strategy takes work. By automating entire marketing journeys, you can save time while ensuring your messages reach the right audiences at the right times. For instance, say youre creating a marketing campaign aimed at turning recurring volunteers into donors.
This indicates room for improvement in using online and print communication to share stories of positive impact and improve donor retention. 67% agree that nonprofits should use artificial intelligence (AI) to assist in their marketing, fundraising, and administrative tasks.
The most recent data from the Fundraising Effectiveness Project shows that more donations are coming from an increasingly small donor pool and emphasizes new donor acquisition as a top priority for nonprofits: The decline in donor numbers is largely driven by low participation from the smallest donor size group (under $100), which saw an -12.4%
Fundraiser of the Year. From visionary executives and tireless fundraisers to behind-the-scenes heroes and emerging leaders, these awards celebrate the people who make the nonprofit sector thrive. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid",
hide(); }});--> Text messaging is one of the most immediate and increasingly effective tools for nonprofit communication and fundraising. hide(); }});--> Text messaging is one of the most immediate and increasingly effective tools for nonprofit communication and fundraising. Continue to your page in 15 seconds or skip this ad.
Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.
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One Midwest nonprofit shared that it “helped 38 households become first-time home buyers, even though the economic conditions and housing market were extremely challenging. Continue to your page in 15 seconds or skip this ad. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("pid", setCollapseEmptyDiv(true).setTargeting("pid",
The Power of Mission Clarity in Nonprofit Fundraising In this enlightening episode of A Modern Nonprofit Podcast, host Tosha Anderson engages in a thought-provoking conversation with Erin Straza, CEO and Chief Donor Engagement Strategist for nonprofits at ErinStraza.com. Erin begins by emphasizing the paramount importance of mission clarity.
hide(); }});--> Bloomerang, a platform for fundraising, donor, and volunteer management, announced the general availability of Journey Automation, a new capability within the Bloomerang Giving Platform. Bloomerangs Journey Automation will transform how teams fundraise and connect with supporters. addService(googletag.pubads()).setCollapseEmptyDiv(true).setTargeting("ic",
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