iMarketSmart

JANUARY 23, 2023

The “one big thing” in fundraising is always the same: Advance the donor’s hero story. It defines appropriate behaviors. In fundraising, setting matters. How can a fundraiser establish that setting? But this is Socratic fundraising. The fundraiser can share stories of what others like the donor have done before.

Finance 52

Finance Organizational Behavior Law Values 52

iMarketSmart

JUNE 20, 2022

A key part of a fundraising story is the ask. A good fundraising story needs a compelling ask. The fundraising ask matches the inciting incident. In fundraising story, the ask is an inciting incident. The effective ask presents: A crisis (threat or opportunity) for the donor’s people or values. Crisis (threat).

Participation and motivation 52

Participation and motivation Altruism and Helping Public and Social Policy Psychology 52

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

Values 89

Values Public and Nonprofit Management Altruism and Helping Psychology 89

iMarketSmart

JUNE 26, 2023

Back to fundraising So, why hasn’t that small nonprofit received its million-dollar gift? Now you are a major gifts fundraiser! It’s harder to think, “One day we’ll deliver value to a donor worth a million-dollar gift.” Delivering value as a goal Charities often don’t get a million-dollar gift because they aren’t trying.

Values 52

Values Public and Nonprofit Management Altruism and Helping Psychology 52

iMarketSmart

APRIL 18, 2022

1] This may be particularly true in fundraising. In fundraising experiments, a match works better than an identical rebate.[4] 4] And we see this in fundraising practice. So, does this mean fundraising story should be all about avoiding loss? Many experiments have compared gain and loss framing in fundraising story.

Philanthropy 52

Philanthropy Psychology Participation and motivation Public and Nonprofit Management 52

iMarketSmart

JULY 10, 2023

Oddly, charities often expect this unnatural “always give” behavior from donors. They never even try to deliver value to donors. Fundraiser as builder of community The charity can serve as a greenhouse for this community building. Enhanced identity “Sharing” delivers more value to the donor than just “giving.”

Altruism and Helping 52

Altruism and Helping Psychology Fundraising Fundraising 52