Remove Fundraising Remove Psychology Remove Values
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The 3 types of capital nonprofits need to succeed in 2025

Candid

Nonprofits are facing ever-increasing challenges in obtaining financial capital, with reports of declines in individual donors , fundraising challenges , and proposed government spending cuts. Social capital: the ties that bind us together At its core, social capital is the value derived from positive connections between people.

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Use These 5 Metrics To Supercharge Your 2025 Fundraising

Bloomerang

Leading metrics that rarely get measured but predict donor value and satisfaction Retention metrics are the most critical to your success, but they can only tell you whats already happened. Lifetime value of a donor (LTV) Knowing donor lifetime value helps you make more educated decisions about investing in acquisition or retention.

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Safe At Work: How To Lead During Election Season With Fairness and Civility

Fundraising Leadership

“Americans are feeling increasingly stressed about politics amid an assassination attempt, a late-breaking candidate change, debate drama, and legal battles,” the American Psychological Association reports. “In In APA’s 2024 Stress in America survey, 77% of U.S. This must come from the top and be understood by everyone in the organization.

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Donor Motivation Is an Emotional Journey: Fundraising with Heart and Awareness

iMarketSmart

One of the most common questions I hear from fundraisers is: “What motivates someone to give?” But according to research from Dr. Russell James , one of the most respected scholars in charitable psychology, donors give when a gift helps them express their values, identity, and legacy. That’s fundraising with heart.

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Shiny Object Syndrome: Killer of effective fundraising [Nonprofit Diseases]

Jeff Brooks

It’s SOS if you think the shiny new object also signals a fundamental change in human psychology — like, “Starting now, young people will become great donors!” The hype has nothing to do with ultimate value — it’s created by people who want to sell the new stuff. Everything has a moment of exciting hype early in its life.

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Why Legacy Programs Are Essential—And A Planned Giving Consultant Who Is Leading the Way Forward

iMarketSmart

Its not just about raising money; its about creating lasting impact and aligning a donors values with an organizations mission. With the right systems and conversations, legacy giving can become a cornerstone of any nonprofits fundraising strategy. The reasons are both practical and psychological.

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Why Your Fundraising Appeals Fall Flat (and How Emotional Intelligence Can Fix Them)

iMarketSmart

If you’ve ever sent out a fundraising appeal that didn’t land—no clicks, no gifts, no response—you’re not alone. Too many fundraising messages are built on data, logic, and institutional priorities. Speaking to their values and experiences—not your internal goals. Let them see their values reflected in the work you do.