Nonprofit Megaphone

APRIL 17, 2023

For non-profit organizations, fundraising is a crucial aspect of their operations. This is where understanding the psychology of giving comes into play. It is through donations that they are able to fund their programs and initiatives, and ultimately make a difference in the lives of those who they serve.

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Psychology Retention Values Non-Profits 52

iMarketSmart

MAY 10, 2024

There are lots of ways to fundraise. It’s just fundraising. Jim has authored numerous books including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities , published by Academic Impressions in 2020.

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Fundraising Fundraising Psychology Culture 52

The Agitator

MARCH 15, 2016

Back in January I noted an article by Claire Axelrad — 9 Valuable Shortcuts to Influence Nonprofit Donors — in which she described how to use some proven precepts of persuasion psychology to improve your fundraising prowess. So, what makes a consumer buy?

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Psychology Fundraising Fundraising Nonprofits 49

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 178

iMarketSmart

MARCH 15, 2024

Practitioners of transactional fundraising and the cultures who default to it will never know, see, foster, or benefit from the best in human nature and what only time can ripen and bring to fruition. SHARE IT AND/OR LEAVE YOUR COMMENTS BELOW The post The Tragedy of Transactional Fundraising appeared first on MarketSmart LLC.

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Fundraising Fundraising Psychology Philanthropy 59

NonProfit PRO

MAY 6, 2022

Though hesitant at first, VanHuss performs a psychology experiment that offers a glimpse into the effects of labeling yourself, or even your organization. Do you consider yourself a thought leader? Perhaps you shouldn't, and here's why.

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Psychology Nonprofits Education Education 257

The Agitator

JULY 20, 2016

However imaginative your fundraising tactics might be, beyond your most committed cadre of donors, you still face resistance to giving. Here, courtesy of Marketing Profs , are five psychological principles to consider that might help you understand and overcome that resistance. #1: 1: Pain Avoidance. My favorite. What’s to lose?

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Psychology Health Marketing Marketing 45

iMarketSmart

APRIL 26, 2024

When we conduct our Vital Signs Assessment , looking for indicators of fundraising success or struggle ahead, one data point stands out far more than any others – the number of donors who have given 20 years or more.

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Fundraising Fundraising Psychology Philanthropy 52

iMarketSmart

APRIL 12, 2024

If something about fundraising makes you uncomfortable, it isn’t because there’s something wrong with you but because there’s something wrong with the way you’re fundraising, or being expected to. Fundraising should be as easy as asking a friend to hang out. It’s not a matter of if but when.

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Fundraising Fundraising Psychology Retail 52

iMarketSmart

JANUARY 26, 2024

The days of easy fundraising are over. Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

Fundraising 52

Fundraising Fundraising Philanthropy Psychology 52

NonProfit Hub

AUGUST 12, 2016

If we believe Hollywood, psychology consists of a person lying on a couch and talking about their feelings, complete with a man with a mustache and an accent sitting behind a desk listening. What comes to mind when you think of “ nonprofit psychology?”). To boil it down, psychology is simply the study of why.

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Psychology Fundraising Fundraising Nonprofits 35

iMarketSmart

MARCH 1, 2024

Fundraising as we know it today is an outgrowth of growth itself. But somewhere along the way, in too many instances, fundraising began to shift from something we did with donors to something we did to them. When I read fundraising plans or campaign plans concocted by so-called experts, I see a high degree of overcomplication.

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Fundraising Fundraising Philanthropy Psychology 52

Selfish Giving

SEPTEMBER 22, 2021

Why are round-up fundraisers so popular and effective? The rounding up option] made it psychologically easy for people to do more of what they were already doing." The same may be true for in-store round-up fundraisers. This may be true, but I recently read about another possible reason. If you've spent $86.29

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Psychology Recruitment Fundraising Fundraising 130

iMarketSmart

DECEMBER 8, 2023

It is also cited to justify any and all fundraising metrics. When we overmeasure or measure the wrong things, we render fundraising mechanical, awkward, unsatisfying, and unsuccessful. “If you can’t measure it, you can’t improve it.” The author is the great Peter Drucker. It’s apt.

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Philanthropy Fundraising Fundraising Psychology 59

Clairification

FEBRUARY 16, 2023

Taking the time to look at your fundraising message with a critical eye can help you raise a lot more money. But sometimes the best fundraising letters break the rules a bit to come across as conversational. The post Before Sending a Fundraising Appeal Do This, Not That appeared first on Clairification.

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Psychology Fundraising Fundraising Philanthropy 76

NonProfit PRO

DECEMBER 15, 2021

There is (psychologically at least). This also has implications for your fundraising. What if I told you there was a way to hit the reset button? It's called the fresh start effect. Your donors are going through this same self-assessment and those are perhaps most pliable in their giving habits.

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Psychology Fundraising Fundraising Management 130

Jeff Brooks

NOVEMBER 29, 2022

Some fundraisers insist that effective fundraising must put "negative" information in front of donors -- that is, a problem for them to help solve. The Boomerang Blog suggests positive/negative is the wrong question, at How Do You Use Psychological Appeal Persuasion Triggers So They Complement Each Other? Which is right?

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Psychology Fundraising Fundraising 52

iMarketSmart

APRIL 28, 2023

Everyone Is entitled to their own fundraising opinions but not their own fundraising facts. That’s what the brilliant Daniel Patrick Moynihan said, without the reference to fundraising, of course. And imagine how much more we could achieve if we did a better job of aligning fundraising strategy with fundraising fact.

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Fundraising Fundraising Philanthropy Psychology 52

Get Fully Funded

JUNE 11, 2023

It’s Fall and that means it’s time to find the perfect fundraising letter template. If your Fall fundraising appeal is all planned out, well done. I have a fundraising letter template that works. I have a fundraising letter template that works. Set goals for your fundraising appeal. And good news!

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Fundraising Fundraising Nonprofits Psychology 97

iMarketSmart

MAY 17, 2024

Langley Innovations provides a range of services to its clients to help them understand the cultural underpinnings of philanthropy and the psychology of donors and, with that knowledge, to develop the most effective strategies and tactics to build broader and more lasting communities of support.

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Altruism and Helping Psychology Philanthropy Collaborations 52

iMarketSmart

SEPTEMBER 22, 2023

Why, of all people, would a donor want to build a relationship with a fundraiser? The organizational representative who wants to build a relationship with you is a fundraiser. However, I advise donors that if they find a good fundraiser, they won’t find a better organizational representative for the following reasons.

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Fundraising Fundraising Psychology Culture 52

iMarketSmart

SEPTEMBER 29, 2023

When we poll fundraisers in advance of team practices (I don’t like the word “training” because people aren’t pets), we see very similar responses across institutions including types of institutions (social services, arts organizations, colleges, etc.) Effective fundraising is rooted in deep listening.

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Fundraising Fundraising Psychology Philanthropy 52

iMarketSmart

AUGUST 4, 2023

Fundraising should be as comfortable as two people exploring possibilities. If done wisely and well, fundraising is nothing more than two people exploring possibilities. This is balanced fundraising. Good fundraising should be comfortable for both parties. Bad fundraising usually makes both parties uncomfortable.

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Fundraising Fundraising Psychology Philanthropy 52

iMarketSmart

MAY 26, 2023

Traditional fundraising loses four out of five first-time donors. Traditional fundraising works best at places that have delivered value and built community but the organizational self-centeredness on which it is based misses many partnership-building opportunities. Fundraisers clamor for more compelling concepts. They move on.

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Fundraising Fundraising Psychology Philanthropy 52

Nonprofit Tech for Good

JUNE 20, 2022

Because when it’s for a good cause, people are more than willing to donate (check out this article all about the psychology behind charity ). Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. Benefits of Sweepstakes Fundraisers vs. Raffles. How to Run a Sweepstakes Fundraiser.

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Fundraising Fundraising Public and Nonprofit Management Law 123

iMarketSmart

NOVEMBER 11, 2022

Far too many hiring authorities, having fallen prey to persistent, pernicious myths about fundraising, bypass or fail to nurture the chameleons in their midst, opting instead for peacocks. Why does fundraising practice so often lag fact and reality and by such a wide margin? This is the #1 driver of fundraiser turnover.

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Psychology Fundraising Fundraising Universities 52

iMarketSmart

FEBRUARY 3, 2023

Which stereotype do fundraisers play to? The one that perpetuates false expectations, that makes the best work seem insignificant, and causes honest feedback from fundraisers to be dismissed as excuse-making. Just hand ‘em a wish list and off they go. Just hand ‘em a wish list and off they go.

Fundraising 52

Fundraising Fundraising Psychology Culture 52

Jeff Brooks

MAY 6, 2024

” The right photo can really boost the power of a fundraising message. So should you consider AI images in your fundraising? Here’s a fascinating test of their use from The Agitator, at AI Images in Fundraising, Help or Hurt? I asked it for “sad kitten.” ” It gave me “demonic kitten.”

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Ethics Fundraising Fundraising Technology 69

Clairification

APRIL 8, 2024

Donors are Love-Starved The post Two Ways Nonprofits Get Donor-Centered Fundraising Wrong appeared first on Clairification. Let’s delve into both of these misconceptions more deeply, putting them into a donor-centered context. In other words, what are your would-be donors feeling?

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Fundraising Fundraising Nonprofits Psychology 117

Bloomerang

JULY 7, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on the best words and phrases for successful fundraising appeals: Dear Charity Clairity, I’d like to spiff up my appeal writing. I’m tired of the same old, same old. We’d love to hear from you!

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Fundraising Fundraising Children Psychology 102

iMarketSmart

AUGUST 5, 2022

Then, why, in the name of fundraising do we so often default to the self-important, posturing, pathetic persona – be it in person or in prose? Jim has authored numerous books including his most recent book, The Future of Fundraising: Adapting to New Philanthropic Realities , published by Academic Impressions in 2020. .

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Fundraising Fundraising Psychology Culture 52

iMarketSmart

MAY 3, 2024

Fundraising’s worst oversimplification is: “People give because they’re asked.” Isn’t the same true of fundraising or, more appropriately, philanthropic facilitation? That’s like saying those who agree to marry do so simply “because they were asked.”

Psychology 52

Psychology Philanthropy Culture Values 52

iMarketSmart

JUNE 24, 2022

The lexicon of fundraising is full of one-way terms, as if fundraising is something we do TO donors not WITH them. BETTER FUNDRAISING TERMINOLOGY. Fundraising goals. Related Resources: Webinar: 4-Step Process for “Reimagining Fundraising Operations”. What’s wrong with fundraising job titles? Words matter.

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Fundraising Fundraising Psychology Philanthropy 52

iMarketSmart

MAY 12, 2023

So much of standard fundraising practice is inconsistent with philanthropic partnership building. Why do we do such things in the name of fundraising when it is so obvious that they would not work and would be considered manipulative if done at an interpersonal level or in a business partnership? LIKE THIS BLOG POST?

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Fundraising Fundraising Philanthropy Psychology 52

Bloomerang

NOVEMBER 6, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s a good idea to announce and share a financial goal for their fundraising campaign. . A nonprofit may simply announce a fundraising goal. What happens then? .

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Fundraising Fundraising Psychology Nonprofits 126

Fundraising Leadership

APRIL 12, 2024

What that means to colleagues across generations varies, but having a psychologically safe workplace where it is OK to be authentically yourself is a plus. Director of the Media Psychology Research Center and faculty in the media psychology program at Fielding Graduate University , in Psychology Today.

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Psychology Culture Management Construction 71

iMarketSmart

SEPTEMBER 7, 2016

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! Below are most of the reasons they relayed through our platform to benefit our clients’ fundraising efforts. The post Donor Psychology: Do you know what really makes your supporters feel good? I know, I know.

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