Stanford Social Innovation Review

NOVEMBER 1, 2023

That’s true of the past, but also today, as we face new technological advances that are transforming numerous industries, and the labor market with them. Since the 1940s, Black workers—who have always faced unique disadvantages in the labor market—have had the highest rate of union membership of all racial demographics.

Technology 92

Technology Law Non-Profits Governance 92

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 148

Marketing Marketing Technology Universities 148

Pam Moore

MAY 19, 2023

Embrace the Future: How Marketing Leaders Can Unleash Team Success with AI and Digital Transformation Digital transformation is no longer a buzzword. It's a necessity for businesses of all sizes to stay relevant and competitive in today's market. Marketing teams that don't embrace AI and other technologies will be left behind.

Marketing 147

Marketing Marketing Technology Universities 147

Stanford Social Innovation Review

NOVEMBER 8, 2023

Unfortunately, there are not many health clinics nearby where Elisa can get easy access to primary care with her Medicaid insurance. Historically, the Social Determinants of Health (SDoH) has been used as a term to capture these important upstream, non-medical drivers of health. Elisa isn’t alone.

Health 111

Health Public and Social Policy Entrepreneurship Food 111

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Marketing 113

Marketing Marketing Education Education 113

Pam Moore

JULY 6, 2019

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Different types of content marketing.

Marketing 104

Marketing Marketing Production Foundations 104

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why. It’s not an entire strategy or plan.

Marketing 163

Marketing Marketing Technology Values 163

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. The Ultimate Guide to Sales and Marketing Conversion Funnels .

Marketing 78

Marketing Marketing Advertising Production 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan. Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

DECEMBER 21, 2020

· 7 Steps to a Profitable Digital and Social Media Marketing Plan Developing a digital marketing and social media marketing plan that delivers measurable results requires more than a few pretty visuals or snazzy bite size videos you post on LinkedIn, Facebook and Instagram. Who is it benefiting?

Marketing 78

Marketing Marketing Foundations Technology 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Marketing 78

Marketing Marketing Communication Technology 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. It's time for marketers to do what they do best… innovate and prepare for the future. What communication is good?

Marketing 78

Marketing Marketing Communication Technology 78

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Marketing 78

Marketing Marketing Technology Ethics 78

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Marketing 78

Marketing Marketing Technology Ethics 78

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Successful marketing equals targeted marketing!

Marketing 78

Marketing Marketing Values Production 78

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. This is up from $1.7

Marketing 109

Marketing Marketing Values Production 109

Pam Moore

SEPTEMBER 3, 2020

Experienced digital, social and content marketers know the key to success for high performing marketing campaigns and programs is to be sure you are targeting, inspiring, and attracting the RIGHT audience. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Marketing 78

Marketing Marketing Advertising Production 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations.

Marketing 78

Marketing Marketing Foundations Energy 78

Pam Moore

NOVEMBER 23, 2020

Do you struggle with having what you think may be the best digital marketing, content marketing, social media marketing or branding plan on the entire planet yet have no budget to implement? Your executives don't understand social media and digital marketing. Marketing Nutz Training and Consulting Can Help! .

Marketing 78

Marketing Marketing Foundations Energy 78

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Marketing 78

Marketing Marketing Technology Leadership 78

Pam Moore

DECEMBER 26, 2019

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

Marketing 78

Marketing Marketing Leadership Production 78

Pam Moore

AUGUST 2, 2020

SocialZoomFactor · Content Marketing: 20 Questions You MUST Answer for a Strategy that Converts to Customers. How do you create a content marketing plan that converts to real customers? A plan that helps you achieve your marketing and business goals at the highest level of ROI possible? Know how you are positioned in the market.

Marketing 78

Marketing Marketing Values Non-Profits 78

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. Ready to Unlock Your Marketing Super Powers with a Growth Mindset? What are limiting beliefs?

Culture 147

Culture Technology Energy Universities 147

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. Ready to Unlock Your Marketing Super Powers with a Growth Mindset? What are limiting beliefs?

Culture 148

Culture Technology Energy Universities 148

Pam Moore

SEPTEMBER 14, 2018

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time. Here’s why. It’s not an entire strategy or plan.

Marketing 103

Marketing Marketing Technology Values 103

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Marketing 60

Marketing Marketing Production Foundations 60

Pam Moore

OCTOBER 28, 2019

Business and marketing leaders aren't much different. So why would we think that marketers and business leaders would think any different when it comes to social media? I remember the early days of social media and watching the tweets fly by looking something like this… Free marketing with social media, join my workshop!

Marketing 60

Marketing Marketing Non-Profits Production 60

Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. So what is evergreen content marketing and how can it help you achieve your business and marketing goals?

Marketing 60

Marketing Marketing Foundations Education 60

Pam Moore

OCTOBER 16, 2019

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. Unfortunately many business and marketing leaders think they can quickly hire a social media or digital marketing agency to generate some fast buzz and a viral video.

Marketing 60

Marketing Marketing Non-Profits Manufacturing 60

Pam Moore

MAY 6, 2019

Influencer Marketing – Breaking Through the Noise. It's also not something you should run off and implement as a Random Act of Marketing (RAM) disconnected from your overall business goals, objectives and strategic marketing plan. Successful influencer marketing includes identifying and vetting the right influencer.

Activism 60

Activism Marketing Marketing Values 60

Pam Moore

FEBRUARY 17, 2023

The only guarantee marketing and business leaders have today is change. Forrester) By 2025, three out of every four business executives will be able to adapt to new markets and industries using digital platforms. Ready to Unlock Your Marketing Super Powers with a Growth Mindset? What are limiting beliefs?

Culture 78

Culture Technology Energy Universities 78

Pam Moore

JULY 13, 2020

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Also, be sure to grab the beautiful 34-Page PDF here -> 10-Point Checklist for Irresistible Content Marketing. Audience Marketing Prioritization Worksheet.

Marketing 141

Marketing Marketing Foundations Non-Profits 141

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? My recommendation is that you always take an audience based approach to any type of marketing on or offline. I've also seen a fair number of marketers lose their jobs (get fired) for lack of this knowledge and ability.

Management 147

Management Leadership Marketing Marketing 147

Pam Moore

OCTOBER 20, 2020

Many savvy marketers will tell you that you “must know your customer.” However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Targeted Marketing is Human Science, Not Rocket Science. ” Yes, this is true.

Marketing 78

Marketing Marketing Values Advertising 78

Pam Moore

SEPTEMBER 1, 2020

Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. Unfortunately there are far too many “experts” preaching and teaching how to get rich and famous overnight using Facebook marketing. ” Does this sound familiar?

Advertising 78

Advertising Foundations Marketing Marketing 78

Pam Moore

JULY 11, 2018

Good marketers know how to do these things with their eyes closed. What markets do you serve? Align your social media and marketing efforts to your goals. Know where and how you are positioned in the market. Stop the Random Acts of Marketing! Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Values 139

Values Marketing Marketing Production 139