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Using Psychology in Nonprofit Marketing

Kivi's Nonprofit Communications Blog

My college journey went on to start with a major in sociology – the study of human social behavior, a natural fit for someone intrigued by the mind and social society. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. Take storytelling, for instance.

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Beyond Karen: White Woman Archetypes in the Third Sector

NonProfit Quarterly

13 A Brief History of Archetypes Carl Jung is considered the father of archetypal psychology. She is ambitious and has her mind set on parlaying her law degree into a White House career. When faced with conflict, she calls the authorities or invokes the law to solve problems that don’t require that level of escalation.

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3 Powerful Virtual Fundraising Ideas for Nonprofits

Nonprofit Marketing Insights by GlobalOwls

Again, because of the huge variety of possible activities, their financial health depends on what nonprofits are into. If it wasn’t for the global pandemic, social inequality wouldn’t come under such attention because even developed public health systems apparently demonstrated signs of inequality. Target financing.